Four Ways to Increase Engagement and Followers on Instagram

For various reasons, including making money, most Instagram users have the desire to increase the number of followers on the site. However, it could be difficult considering the rising number of users daily. To make things a little easier for you, here are four tips on how to increase engagement and followers on Instagram.

Avoid fake followers 

The first step to increasing your followers is to avoid using underhanded means to gain followers. Usually, these are taken care of by shady companies that require money. Since they have no credentials to determine if these companies are credible or not, it’s easy to lose money or reap very little than promised. In other cases, where you do get your money’s worth, the followers are mostly just bots, and they provide very little in terms of engagements which are essential for driving traffic to your account, especially if you are seeking to promote your business. Even if the bots increase the number of engagements on a post, the comments are usually a dead giveaway that something’s up. It could actually drive away potential followers or customers. If this is not enough to deter you, Instagram could get wind of suspicious activity; the companies usually require access to your login details which alerts Instagram; you might receive a warning or even have your account deactivated. So you might want to lay off the fake followers. In fact, the best way to secure a sustainable following is to engage actual people anyway.

Plan what you want your account to be about. 

It’s important to have a set idea as to what you want your Instagram account to entail. People that visit your account should instantly have an idea of what you are about, the instant they do so. You might want to mainly address problems usually associated with your area of interest. People respond more when they realize problems they have could be solved; your posts should reflect that. Whether your page aims to solve problems or you are using the opportunity to brand yourself an influencer, your posts should reflect it.

Specific Aesthetic

Have a specific aesthetic associated with your account; Instagram is a site heavily centered around visuals. What attracts people to check out posts is the layout, and one of the best things to do is to create attractive grids as they are the first parts of your account likely to grab people’s attention. For instance, you might want to choose a specific color scheme to give your page a more coordinated look.

Be consistent

You might want to post pretty often, especially at the beginning. Posting frequently, while using accurate keywords and hashtags is a sure way to get people to acknowledge and follow your account. Avoid using wrong hashtags or using trendy hashtags even though they’re not representative of what you do. This is a major turn-off for most people. Choose days and times you want to post and be diligent about it. It could also ensure that your account is easier to find in searches.

There are definitely more tips to help you gain more followers on Instagram, but for now, these are sure to get you started. Good luck on your Instagram journey. If you have any questions, feel free to ask in the comments

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