Since its first release in 2013, OptinMonster, a premier lead-generating plugin has had consistent improvements to the point where it now interfaces with platforms other than just WordPress, including HubSpot, SalesForce, Shopify, and HubSpot.

It is utilized by more than a million websites. It enables you to design gorgeous, attention-grabbing forms that have been shown to increase conversions. It has greatly developed into a full-fledged SaaS platform during the past few years.

Its primary objective is to assist you in quickly building your email list. Since a good email list may, as we all know, significantly increase your future sales.

What is OptinMonster?

OptinMonster is a potent conversion optimization tool that enables you to expand your email list, produce leads, and boost sales by displaying customized messages depending on user behaviour to improve engagement, conversions, and sales.

Typically, website owners just include a subscribe form and wait for their list to expand. That doesn’t exactly work. You must design attractive opt-in forms that present customized and pertinent information based on the interests of your consumers.

You must be able to monitor your conversions, do split tests to improve your outcomes, and more. And you can accomplish all of that with OptinMonster without writing a single line of code.

Features of OptinMonster


Did you know that more than 70% of website visitors who leave will never come back? When a visitor shows signs of leaving, Exit-Intent technology recognizes their behaviour and alerts them with a customized campaign. Even mobile exit-intent technology is available from OptinMonster.

Beautiful & Modern Form Designs

You can design aesthetically attractive opt-in forms with the OptinMonster Builder that are geared for maximum conversion rates. Opt-in forms may be made in a variety of formats, including lightbox popups, floating bars, sidebar slide-ins, after-post forms, sidebar forms, welcome gates, discount wheels, and more.

Mobile Campaigns

You can design optins with OptinMonster that function flawlessly on mobile. Additionally, popups may be device-specifically targeted so that mobile users see a different optin than desktop users. Exit-Intent® technology is a unique feature of OptinMonster that is available for both desktop and mobile.

A/B Testing

The simple-to-use A/B split testing tool enables you to increase conversion rates. No more assuming what functions. To determine what converts the best, experiment with different content, headlines, layouts, and styles. Your conversion rates will be better with the more tests you conduct.

Actionable Insights

You can determine how well your lead generation initiatives are doing thanks to the precise statistics that OptinMonster offers. You may also quickly A/B test your lead-generating concepts so that you can focus on what appeals to your audience the most.

Coupon Wheels

Consider adding engaging “spin-to-win” coupon wheel optins to your rewards program. Gamification has been shown to boost conversions and revenues by making marketing initiatives more participatory and interesting.

Other Features include:

  • High–converting templates
  • Drag and drop Builder
  • 8 campaign types
  • Seamless integration with most marketing software and plugin
  • Detailed conversion analytics
  • On-site retargeting
  • Lead Verification
  • 2-Step Optin
  • Geo-IP Location targeting
  • Page-level testing

The OptinMonster Campaigns

  • Lightbox Popup
  • Full Screen:
  • Mobile Only
  • Floating Bar
  • Slide-in Scroll
  • Sidebar Forms
  • After Post or Inline Forms
  • Spin-to-win Couple Wheel Pop-up
  • Sidebar Widget


There’s no free plan. A single site license with all the essential capabilities for OptinMonster is $9 per month. The company’s $19 monthly Plus subscription offers all the benefits of the Basic plan in addition to cutting-edge technologies like exit-intent technology, MonsterLinks, an inactivity sensor, etc.

The cost of their most popular Pro package, which gives access to all features for three sites, is $29 per month.

The Growth plan includes everything in Pro, enables 5 sites, and lets you add unique branding to make the app appear to be your own. For an additional $49 per month, you may view activity logs and client login information.

Additionally, there is a 30-day, 100% risk-free money-back guarantee. By doing this, you might sign up and then request a refund if your subscriber conversion rate doesn’t go up.

Benefits of OptinMonster for Small Businesses

Easy to use

Even if you have never created a lead generation campaign before, OptinMonster makes it simple. You don’t need design or coding abilities to develop attractive optin forms; all you need to do is point and click.

Compared to other tools, its clean layout makes generating optin forms considerably simpler. Additionally, the pre-built templates make it simple to get started so you aren’t always starting from scratch.

It also offers seamless connectivity with all of your preferred email marketing providers, making it simple to create a lead-generating campaign that works.

Grow Your Email List Rapidly

It is simple to develop an attractive Opt-In form with OptinMonster. You may display the appropriate messages to the appropriate visitors at the appropriate moment using its behaviour-detecting technology. By doing this, you can make sure that your forms are visible when visitors are most likely to sign up for your email list.

You may execute a targeted campaign depending on visitor location, device type (desktop, mobile, or tablet), user behaviour, site page, and more.

Related: How to Build a Successful Email List in 2022.

Turn Page Visitors to Subscribers

According to studies, more than 70% of your site’s initial visitors won’t ever come back. This often indicates that 98% of your marketing efforts are wasted, and you are also losing money on customer

Instead of watching as your potential consumers leave your website, you can use OptinMonster to display a customized campaign or pop-up form just as they are ready to do so. By doing this, you may transform an additional 2 to 4% of your new visitors into subscribers who may later become frequent visitors.

Reduce Cart Abandonment

The largest difficulty facing online companies is arguably the high rate of shopping cart abandonment. Exit-intent technology from OptinMonster targets a campaign towards visitors who are about to depart and gets them to convert.

Here are a few campaign concepts you might provide to your website visitors who are leaving:

  • A request to talk with a support representative
  • a unique deal to entice customers to make a buy
  • An offer to subscribe to your email list and get your lead magnet

On-site Remarketing

Offsite retargeting, or traditional retargeting, targets your clients with customized adverts after they leave your website. By triggering a personalized exit popup campaign, OptinMonster enables you to carry out onsite retargeting, which targets your potential consumers on your website just before they leave. When your clients are about to depart, the exit popup will be activated.


No free plan

Making an enterprise-grade lead-generating system available to websites of all types is one of OptinMonster’s objectives.

Although OptinMonster doesn’t offer a free plan, it is still the most cost-effective lead-generating tool available when compared to rivals with a comparable feature set. However, OptinMonster isn’t the best solution for you if you’re looking for a free lead-generating tool.

OptinMonster Review Conclusion

You shouldn’t always utilize these features just because OptinMonster provides them. Some may be offensive to your target demographic and have a bad impact on user experience, which will eventually have an impact on SEO results.

Always experiment to see what works best for your site and brand. OptinMonster is effective and may help you improve email opt-ins as well as your bottom line.

Check out more Reviews here.


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