

You cannot afford as a website owner not to use Google Search Console. Anyone who wants to ensure that their website is performing in Google’s search results must have this tool.
Your website’s overall performance and the number of visitors it receives each month may both be significantly influenced by how it appears in search engines, particularly industry leaders like Google. However, a lot of website owners don’t think much about this.
We’ll explain Google Search Console and all of its applications and advantages in this post. Then, we’ll demonstrate a number of methods you may validate GSC so you can utilize it in conjunction with your WordPress website.
Table of Contents
ToggleGoogle Search Console, formerly known as “Google Webmaster Tools,” is a free suite of tools made accessible to all website owners with the goal of assisting users in managing and understanding how their website appears in Google’s search results. On May 20, 2015, Google Search Console was introduced as a replacement for Google Webmaster. Google made the announcement that a new search console version will be available in January 2018. This would ensure that the UI is completely redesigned.
They may assist you in taking the appropriate actions to raise your site’s ranking and the general appearance on search results pages.
With Google Search Console, you can:
Your digital marketing approach must include the use of Google Search Console to enhance your website’s search visibility. You may see how your sites appear in Google’s search engine results page, or SERP, using Google Search Console.
Consider your results’ appearance while improving your site’s search visibility. Make sure that everything is proper, including the titles, URLs, meta descriptions, site links, and more. As a consequence, you may see the outcomes just as a website visitor could on the search engine results page.
Crawl Your Website
A crucial component of SEO is having your website crawled. A bot is a crawl. When you search for terms, the bot crawls all of the web information present on the internet. You may learn information about your website from a crawl.
Keep an eye on your crawl statistics and use Google Search Console to correct any issues. To aid Google in understanding specific elements of your website, such as your URL parameters, you may even insert your own information here.
To check for issues on your own website, use the Robots.txt Tester tool. This will assist you in preventing any future crawler problems that can adversely affect your website.
Utilize Google Search Console to help you enhance your HTML. Make sure you use this chance to assess your title tags. The right title tag hierarchy should be followed while setting up your pages. The title tag hierarchy on the pages should be proper. On your page, you should have a Title tag (H1). The remaining headings should follow H2 through H6.
Always make sure to add meta descriptions to all your pages and posts for SEO. If you don’t remember to do it, you can use the Google search console to add it now and optimize it for particular keywords.
Utilizing Google Search Console is a sign that you wish to boost website traffic. The tool’s part in search traffic is rather extensive. It produces insightful data that show you how visitors are accessing your website through organic search results. It will provide the top search results, your website’s ranking, and the most popular search terms.
You may view information regarding links to your website in Search Console, including the most popular website pages and the anchor text that was used. If you are concentrating on a link development plan, you should be aware of these elements.
As part of your SEO strategy, link building is concentrating on obtaining more backlinks from reputable websites to your website. High-quality websites linking to your website tell Google that you have interesting material on your website.
You will be notified by Google Search Console if and when problems arise with your website. When there are security threats or when your pages aren’t being properly crawled, it will give you warnings or messages.
You may anticipate problems by reading the Google Search Console notifications. When Google discovers a problem, you’ll be the first to know. Additionally, you may configure message forwarding on the platform to have the notifications sent to your email address.
It’s crucial to pay attention to any website notifications from Google Search Console that you may receive. It might be simple to put off making these website adjustments, but they are crucial upgrades that must be completed. The penalties for not making the adjustments will be felt by your website.
There are two methods for site verification: domain name or URL prefix. We’ll look at how to Verify your site using either method.
To verify a Domain property in Google Search Console, you must first prove that you own the domain, not simply the URL. That means you need to verify it with your DNS (Domain Name Service) provider. To do so:
You’ll be prompted to verify ownership of the website. There are a few methods to accomplish it, but we’ll demonstrate the HTML tag technique because it’s the simplest.
If you don’t know how to edit WordPress theme HTML, don’t worry. You can use a plugin to add the HTML code without a hassle. To do this,
Your website has been added to Google Search Console successfully. The ‘Go to Property’ link will now take you to your Google Search Console dashboard.
That’s not the end, however. You need to take other steps to take advantage of Google Search Console fully. You’ll need to add an XML Sitemap of your website and connect it to your Google Analytics account.
An XML sitemap is a file that catalogues a website’s key pages so that Google can identify and crawl them all. It also helps search engines understand the structure of websites.
You want Google to index all of your website’s key pages. However, occasionally pages are created without internal links connecting to them, making it difficult to discover them. Although it won’t improve your search rankings, it may undoubtedly make it easier for search engines to index your content.
if you have already any kind of SEO plugin, then it’s likely that the plugin has automatically added an XML sitemap to your site. Most SEO plugins come with that feature so you just need to find it and download the file. If you haven’t installed any, then follow the steps below.
The default XML sitemap is https://yoursite.com/sitemap.xml
Just replace the “yoursite” with your website domain name and copy it. You’ll use it later to upload your sitemap to Google Search Console
You can analyze search console data in Google Analytics by linking Google Search Console to your Google Analytics account. This gives you a fresh viewpoint on the content and keywords that are performing best for you.
If you don’t have a Google Analytics account or haven’t connected your website, read this article to set it up.
To connect,
The Search Console reports are now accessible in your Google Analytics account’s Acquisition reports section. It also aids in obtaining keywords that Google Analytics does not disclose.
In subsequent articles, we’ll look at how to harness the power of the Google Search Console to reap the benefits discussed above. Subscribe to our newsletter or click on the bell icon to get notified when we publish.
If you have any questions, let us know in the comments section.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |