Is email marketing a top priority for your company in 2022? Do you want to find the best email marketing software? Choosing the correct email marketing solution can make or break your marketing campaign’s success. In this article, we’ll go over and compare the top email marketing services for small businesses.
What is Email Marketing?
For small businesses, email marketing is one of the most cost-effective marketing strategies. Email marketing generates a 4300 per cent return on investment (ROI) for businesses in the United States, according to the Direct Marketing Association.
This is due to the fact that email marketing is simple to manage, gives you complete control, and allows you to maintain direct contact with your consumers.
It’s critical to understand that the email marketing software you use will determine a large portion of your success with email marketing because they are responsible for ensuring that your emails are delivered. If you are not attentive, you will find up paying significantly more for fewer marketing capabilities and poor email deliverability rates (which causes you to lose even more money).
Why is Email Marketing Important?
Today, email marketing services remain a crucial strategic tool for companies of all sizes and in all sectors. They enable them to forge close bonds with prospects and clients while guiding them through the buyer’s journey and keeping open lines of contact.
Additionally, as ESPs advance, capabilities like A/B testing, automation, and personalization have increased the tools’ value for marketers trying to connect with a more dispersed audience.
Choosing Your Email Service Provider
The majority of email marketing solutions provide the fundamentals required to create a simple email newsletter, but fewer options are available if you want a variety of high-end capabilities like comprehensive customization, accessible support, and data analysis.
Additionally, as a marketer, you may want to think about integrating your email marketing service with a CRM to provide you with even more capabilities that can influence your email marketing as well as other marketing, sales, and service initiatives. However, in the end, the best email marketing tool for you will rely on the objectives and unique requirements of your team. To get started, check the aforementioned possibilities as well as the service’s product and pricing pages.
So now let’s look at the best email marketing services for all websites, in 2022.
Constant Contact
Constant Contact is the most established email marketing provider in this list and a popular Mailchimp substitute. While the email editor lacks a range of styles, it is simple to use. Personalization options are also limited, and the program lacks “if/then/else” logic, making this email marketing solution suitable for beginners.
Aside from email marketing, the email platform provides rudimentary automation functions, autoresponders, and subject line split testing. Despite its straightforward approach to newsletter publishing, Constant Contact’s event invitation management features set it apart.
You have access to limitless emails, simple tracking and reporting, integrated social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a strong eCommerce integration for Shopify stores with each account.
Their Email Plus accounts also include potent features like subject line A/B testing, email automation, drip marketing, surveys & polls, coupons, and online donations that allow you to send targeted emails and increase your open rate.
A 60-day free trial is offered by Constant Contact (no credit card required). After that, their monthly price starts at just $ 9.99.
HubSpot
HubSpot is one of the most well-known CRM and email marketing software programs. Their email marketing solution is free to start using and includes several potent automation capabilities that are intended to help you expand your company.
With the help of their simple drag-and-drop email builder and an assortment of themes, you can make a totally unique newsletter that reflects the spirit and colours of your company.
You may customize your emails for each subscriber depending on factors like device kind, country, list membership, or any other specific information you may have about the particular subscriber thanks to the direct interaction with the HubSpot CRM.
The email marketing platform from HubSpot also provides a few extra features to assist you in expanding your email list. A landing page with a signup form may be quickly created to collect new email addresses that will be uploaded to your CRM. Other free resources include ad management, ticketing software, live chat and bots.
Powerful automation workflows that let you build unique autoresponders and automate your marketing funnel from start to finish with a range of triggers are among the more sophisticated capabilities. Send time optimization, high email deliverability, A/B testing, in-depth performance analytics, marketing automation, drip programs, and other strong features are all included in HubSpot, which is an enterprise-level email marketing platform.
You can send up to 2,000 emails per month with HubSpot’s free plan. Paid plans start at $50/month and improve your access to all of HubSpot’s marketing services, allowing you to send more emails and unlock advanced automation features.
Read our full HubSpot review here.
SendinBlue
You can send transactional emails by email and SMS with Sendinblue, one of those email marketing systems that combines the two. Additionally, the platform’s drag-and-drop email builder allows you to construct your own HTML templates. The Sendinblue display conditions can also be used to create email templates that display particular material.
This email marketing tool, like the rest of our tools, allows you access to email automation so you can set up your automated workflows. Additionally, you can manage your email list by importing, exporting, or modifying your contacts, and segment your consumers easily depending on demographics or lead scores.
SendinBlue offers user-friendly marketing automation solutions that let you segment consumers, set up workflows for automated follow-up emails, and send transactional emails. In order to achieve the highest email deliverability, it can also choose the ideal time to send bulk emails.
You are only able to send 300 emails per day to unlimited contacts with Sendinblue’s free subscription. You can send more emails with paid plans starting with the Lite for $25/month.
In addition to email marketing, Sendinblue will give you tools for SMS and landing pages that will help you increase lead generation and engage your audience, respectively.
Sendinblue’s email and SMS marketing capabilities, which help businesses more successfully target their customers, are the main reasons it is on our list of the best email marketing software.
Mailchimp
With its drag-and-drop content blocks, Mailchimp, a well-known email marketing provider, enables you to construct emails. Mailchimp’s knowledge base is available to assist you, despite the fact that it could initially be a little challenging to understand.
Cross-device email testing is another feature of Mailchimp’s email platform that helps you determine the campaign aspects that are most effective with your audience. To increase your lead generation, it’s important to note that this email marketing platform also offers a landing page builder.
Additionally, Mailchimp has a number of automation capabilities like its multi-step processes that let you design intricate drip campaigns and onboarding sequences for your subscribers. You can also use this function to produce a welcome email for eCommerce.
The platforms WordPress, Magento, Shopify, and many others can all be readily integrated with MailChimp. For further details, please visit our ultimate guide to using Mailchimp and WordPress if you are using WordPress.
When compared to other service providers on our list, like HubSpot, Drip, or ConvertKit, the Mailchimp platform is extremely constrained in terms of marketing automation options.
With Mailchimp, you can send 12,000 emails every year to up to 2,000 subscribers for free. Due to the absence of capabilities like send-time optimization, advanced segmentation, multi-variate testing, etc., this approach is quite constrained.
For up to 500 customers, their paid plans begin at $10 per month; after 500 subscribers, the price rises. However, you would need to upgrade to their $299 per month plan if you wanted limitless audiences, sophisticated audience segmentation, multivariate testing, and comparison reporting.
ConvertKit
ConvertKit is a complete email service provider (ESP). Due to its functions like automation and usability, it is one of the email marketing firms with the fastest growth rates. Additionally, it offers customizable sign-up forms and landing pages to help boost the number of email subscribers. Professional bloggers, authors, and marketers can use ConvertKit as a powerful email marketing tool. Both its ease of use and power are exceptional.
The distinctive feature of ConvertKit is that it makes it simple to provide incentives and content upgrades with email registration forms. Additionally, it includes simple-to-use auto-responders that let you send drip emails from their emailing service.
ConvertKit offers at least 50 different landing page themes with an easy-to-use editor. Given the variety of templates that are accessible, the limited customizability is acceptable. All of the landing pages you create to gather email addresses will be hosted by ConvertKit. If you’d like, you can host them on your own domain using WordPress.
You can quickly separate subscribers into those who are interested and those who have already made a purchase using ConvertKit. This enables you to send automated emails that seem more personal and hence enhance conversions. This is referred to as targeted email marketing in marketing lingo.
Read our full ConvertKit review here
Moosend
You can instantly create email newsletter campaigns, landing pages, and subscription forms using the Moosend platform in order to attract, retain, and grow your audience.
You can either construct an email newsletter from scratch using interactive components like videos or use one of the responsive email templates in the drag-and-drop editor. Using cutting-edge automation technologies, you may also develop targeted campaigns for subgroups of your audience, or you can design unique processes like welcome, engagement, or abandoned cart sequences.
The best thing about Moosend is that all plans, even the free ones, come with marketing automation tools. You can offer a customized subscriber journey for your email subscribers using their automated workflow designer.
You can monitor critical metrics like email openings, clicks, bounces, product views, transactions, custom event tracking, and even forecasted demographics data with Moosend’s extensive email analytics.
You may now conduct spam and delivery tests while distributing email marketing campaigns to make sure your contact list receives your communications. As a result, you won’t need to be concerned about the spam folder or the delivery of your emails.
For 1,000 subscribers, the price is $16 per month, giving you access to all features. In order to test the email builder, forms, landing pages, and other features, you can also register for a free account (no credit card is needed).
AWeber
AWeber is one of the oldest and most well-known email marketing service providers worldwide. They provide a variety of tools for managing email marketing for small and medium-sized enterprises.
With AWeber, getting started is simple. The majority of platforms, including WordPress, are easily connected. You may develop, curate, and send email marketing campaigns and targeted messages using a variety of automation tools provided by this email marketing system. The best eCommerce systems, including WooCommerce and Shopify, as well as CRMs, including Salesforce, are all compatible with AWeber’s integrations.
The email marketing platform also offers alternatives for email testing across devices thanks to its connectors. This function may be quite beneficial to your company. You can pretty much guarantee that nothing will be clipped by reviewing how your emails appear on all email clients and devices. The features of AWeber can essentially guarantee the calibre and aesthetic appeal of your email.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation. Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber has a restricted free plan with a maximum of 500 members. After that, their monthly price starts at $19 USD. To save even more money, you can also join up for quarterly or yearly programs.
Omnisend
The multi-channel functionalities of Omnisend set it apart from other email marketing platforms by giving you more control over how and where you communicate with your audience. You can include email, SMS, push notifications, Facebook Messenger, WhatsApp, and more in the automation workflow.
Because it contains all the effective features including pre-built automated workflows, subscriber segmentation, A/B testing, performance reporting, and even SMS + online push notification, they provide one of the most generous free email marketing plans.
In order to help you get started quickly, Omnisend also provides templates for email capture, campaigns, and automation workflows. Unlike most other free email marketing plans, Omnisend’s free plan offers almost everything. You will need to upgrade to their paid services when your contact list expands.
The pre-built eCommerce marketing automation processes that Omnisend offers may help you increase sales. Emails like the welcome email series, cart abandonment emails, cross-sell emails, and others are included in this.
You can easily design stunning, brand-consistent campaigns using their email builder, which has a huge range of email themes. Once it’s configured, you may use their robust targeting and segmentation options to customize the email.
Three pricing tiers (starting at $16 per month) are available for Omnisend, including a free tier with extremely limited features and a pro tier that may be customized. For you to test out the service and see which of their plans works best for you, they offer a free trial period.
I hope this article helps you make an informed decision about which email marketing service suits your business goals and aspirations
If you have any questions, let us know in the comments!
