SEO Optimisation 101- Best SEO Practices for your Blog/Website

The fastest way to improve your organic rank on search engines and drive traffic to your website is through SEO. SEO (stands for Search Engine Optimisation) is a collection of processes that drive traffic from free and organic search results on search engines. Popular search engines include Google, Bing and Yahoo. Improving the SEO on your website means organically improving your positions on these search engines. People rarely go past the first results page since that page will most likely have what they are searching for. While you may want to try Google Ads, organic rank is free, and therefore it’s worth it to improve your position. So for businesses and blogs trying to gain traction on their websites, this article will explore the best SEO practices to yield great results.

Have a Focus Keyword

When you publish an article for your blog, it usually has a general idea you’re trying to pitch, just like this article. I’m writing about SEO, which has been clear to this point because human beings can deduce intent without sufficient data. However, this is different for AI and machine learning. Without enough data, you won’t get a conclusive inference. A focus keyword is a word people are likely to use to search for particular topic areas. When someone is searching for something, they type in search terms directly and straight to the point. The search engine will then match search terms to articles with the same search terms (keywords) littered throughout the post. For instance, if someone was trying to learn about SEO, they may type SEO in the search bar. So having SEO as your focus keyword is vital if you want your website to be displayed. Other keyword tips are;

• Include the focus keyword in the title
• Make sure to add it to the meta description of the page or post.
• Make it a point to mention it throughout the post. For the best results, you should have a 1-2% keyword density. That means the keyword should appear 1-2 times per 100-word copy.
• The keyword should be included in the permalink of the post or page.

Good User Experience

A website with a bad UI/UX structure is painful to visit. If you want to learn how to create a free blog site, click here
The website you’re trying to drive traffic to must be easy to navigate, and there must be a clear path if you want users to take action. If you want users to book a service, there should be a “Book” button on the home page, while also detailing everything about your business on the same page. If visitors have to click more to find details like pricing or location, they may leave your website without converting. Update your website to remove dead links and error pages from the website.

Not only does this help visitors to your site, but it also allows Google to properly crawl and index your website. A poorly indexed website means that important pages or posts may not display in search results even though they’re relevant to the searcher.

Link Your Socials

In my experience, businesses with both a website and social media accounts notice that their Social media (whether Instagram or Facebook) perform higher on Search Results at the beginning of their operation. That is because Facebook and Instagram are being crawled daily by Google. So anyone searching for your company will see your Social media accounts first. That is not a bad thing, except you want traction on your website. The next course of action is to link your website on your Instagram bio or under every one of your Facebook posts. That way, when people see your social media account pages in the search results, they can go to your website off of that page.

Connect Your Website to the Google Search Console

Another tip to have your website crawled and indexed by Google is to connect your website to the Google Search Console. The Search Console provides analytical tools about your rank on Google Search, search terms that trigger your website, and details about users on your website. Submitting your website to the Search Console is not a shortcut to speed the crawling process but it will help greatly.

There are dozens of other tips for you to improve your website rank on search engines. Stay tuned as we’ll publish more articles on other best SEO practices you should undertake for your website.

Check out this article: Best Practices For a Successful Google Ads Campaign-2022