Google AdSense is a Google-owned platform where you can make money by allowing Google to place ads on your website. If you drive a lot of traffic to your website, this is your chance to make money passively as long as your website runs and continues to have more visitors. This article will look at how Google AdSense works, the benefits, requirements, and how to sign up with your website.

How does it work?

So Google uses an ad-auction system to place ads on your websites. These ads are usually included in the Google Display Ads. The ads displayed will be in class with the kind of content you run on your website. For example, if your website or blog focuses mainly on health and fitness, an ad for gym clothes or shoes may appear on your website.

The money you earn is dependent on the goal of the advertiser. If the advertiser wants brand awareness (i.e. people to know about their business) then once a visitor lands on that page with the ad, you earn a percentage of the advertising revenue that Google makes.

Benefits

• There is no financial risk in enrolling in the Adsense program, it is completely free.
• You get paid monthly by direct deposit once you reach $100/month in payment.
• You don’t have to spend too much time customizing each ad to your website. Google will adjust size and style to fit your website. So all you do is set up space for the ads and Google will handle the rest
• Basically the higher the traffic, the more money you make. So as the number of visitors to your site increases, your income increases as well.

Eligibility Requirements for Joining AdSense

• You’re 18 years and above
• You drive high amounts of traffic to your website
• You have unique and interesting content.
• Your content complies with AdSense Program policies
• You own the website you’re using to participate in the AdSense program. (Google will need verification before you can be approved)

How to Sign up for Google AdSense

• Visit the AdSense website
• Click on Get Started
• Sign in to your Google Account
• Enter the URL of the site that you want to show ads on. Learn more about how to enter your URL. If you want to add your site later, leave this field empty and select I don’t have a site yet.
• YouTube, Blogger, or other host partners
• If you’re a YouTube publisher, sign in to your YouTube account and go to https://studio.youtube.com/channel/UC/monetization. After entering your URL, select Go to… “if your site is hosted by one of our host partner sites (e.g., Blogger). Because host partner sites have a distinct account creation process, we’ll be able to get you up faster this way.”
• If you’d like AdSense to send you customized help and performance suggestions, then choose Yes.
• Select your payment country.
• Review and accept the Google AdSense Terms and Conditions.
• Click Start using AdSense.
• You’re now signed in to your new Google AdSense account.
• Wait to gain approval from Google

In subsequent articles, we will look at how to set up the Google AdSense account once you’re in, how to customize ads, choose which ads to display, and all the ad types available to you. I hope this has helped you understand what AdSense is and how you can use it to earn some cash.