Facebook Looking to Provide More Avenues For Creators to Make Money.
In a Facebook post by Mark Zuckerberg this week, Meta is looking to create more avenues for creators to make more money on its platforms (Facebook & Instagram).
Zuckerberg revealed that Meta is experimenting with a specific Instagram location where content producers can be found and compensated for their work. According to Meta, businesses may publish fresh relationship possibilities in the creative marketplace. A brand may send a project to a creative with the specifics, including information about deliverables and payment, once they have found one with whom they wish to collaborate. According to Meta, Instagram DMs will include a collaboration messaging folder where creators and companies may sort through their offers and undertakings.
According to the post on Facebook, Zuckerberg says Meta is expanding the Reel Play Bonus to more creators on the app. Creators will now be able to post reels on both platforms, making it easier for creators that publish on both platforms. You’ll now be able to post your Instagram reels directly to Facebook and monetize them there.
Beginning next week, American-based producers who have produced more than five Reels and have attracted a total of at least 100,000 views in the last 30 days are eligible to apply for the Facebook Reels Play bonus program. To be eligible for the program, creators must adhere to Meta’s Partner Monetization Policies and Content Monetization Policies.
The program was invite-only before its expansion. According to Meta, the program has attracted a lot of interest, and applications are currently being accepted.
Meta is also introducing interoperable subscriptions to let creators give their paying subscribers on other platforms access to subscriber-only Facebook Group. The business claims that these exclusive groups represent Meta’s initial investment in creators’ interoperable monetization capabilities, which enables artists to accept money from their followers on other platforms and provide access to Facebook’s special features.
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