In this HubSpot review, we’ll look at what HubSpot is, and the features and benefits of using HubSpot CRM in 2022.

What is HubSpot?

HubSpot is the ideal option for companies looking for robust, simple-to-use CRM software, and the platform is accessible to smaller or more start-up companies thanks to the lightweight but very functional free-forever plan.

From the first time a potential customer views one of your social media posts or blogs, to the emails you send them, to handing them off to your sales team for their first purchase, to the customer service they get, all the way to them recommending your business to their friends, HubSpot exists to help your entire business run more smoothly.

With all of this data in one central area, your organization can scale more easily, eliminate data silos, and have a single source of truth. This final section aids in your avoidance of data inconsistencies and the costly errors (and redundancy) that they entail.

• User contact details – keep track of everyone with whom your business communicates Activity tracking – monitor calls, emails, and other communications for each client
• View contacts in your pipeline with ease and arrange them according to how near they are to making a purchase.
• Ability to sync with Outlook and Gmail for simple contact uploading
• Real-time conversations with clients and prospects make it simple to resolve issues and forge bonds.

Uses of HubSpot: The 5 HubSpot “Hubs”

In this section of the HubSpot review, we’ll look at some of the features of each of the 5 Hubs featured in HubSpot.

Marketing Hub

• Develop engaging content to win customers’ trust
• Scheduling content across platforms and responding to user comments from a single location
• Increase the ranking of your website in search results.
• By automating your contacts’ operations across the buyer experience, you may reduce your effort while maintaining a personal touch.
• Get a detailed analysis. Observe what is effective (and ineffective) across all of your marketing channels.

Sales Hub

• Utilizing email templates speeds up the transmission of routine messages
• Share deals, papers, and contacts with the entire sales team.
• Report and enhance strategies that are effective
• Reach contacts directly, and automatically log the date and time of contact to make follow-ups easier
• Provide leads with a simple appointment booking option

Service Hub

• Easily collect feedback, share key insights, and better understand customers.
• Onsite chat support to assist with client issues
• A knowledge base to solve common problems, making it easier to scale, onboard new staff, and avoid reinventing the wheel.
• Create bots to address typical problems and scenarios that your consumers may encounter.

CMS Hub

• A simple website builder that eliminates the need to control plugins and hosting
• Determine which web traffic sources and online behaviour are most likely to result in the actions and conversions you want.
• SEO tools to rank better in search engine results

Operations Hub

• Avoid duplicate contacts and other messy data practices
• Execute code (like JS or Python) to extend the functionality of HubSpot.
• Share data across platforms when triggered by your custom events

Benefits of HubSpot (HubSpot review)

This section of the HubSpot review looks at the perks you get when you choose HubSpot.

Comprehensive

This is what marketers hope for. With HubSpot, you won’t need to switch between various platforms to market to both current and new consumers. You can develop leads, nurture contacts as they turn into customers, keep track of contacts as they become clients, and track the development of your marketing strategy.

What could be better than having a tool that can perform all of these tasks and more? You’ve taken care of the marketing aspect; now your sales can use it to gain in-depth knowledge of prospects, and you can use the Service Hub to increase customer happiness. Then, concentrate on enhancing your website with the CMS Hub.

Flexible

HubSpot is made to make your business function more smoothly so you may expand more successfully. It offers you some special advantages because it was thoughtfully created in-house rather than pieced together through acquisitions.

HubSpot may be tailored to your specific business requirements without introducing needless complexity. Purchase hubs in pairs or singly, and you can even take advantage of useful features like custom objects to employ what suits your needs.

CRM-Powered Marketing

Recently, HubSpot has begun to place a strong emphasis on how CRM drives marketing and advertising. We’re all in the same situation; users are inundated with content, making it difficult to stand out. To make it simpler to offer CRM-powered marketing, HubSpot has improved the Marketing Hub.

There are several new features as well as improvements to paid advertising, including the custom objects already discussed. HubSpot now assists in optimizing ads that actually result in clicks and sales for you. In order to further inform the algorithm, the HubSpot advertisements optimization events function sends a signal to Google anytime a contact’s stage changes.

Detailed Reports

You may view any standard report in your account using the HubSpot Reports tool, and you can even make your own. This is perfect since you can use custom dashboards for your team to analyze data and actions depending on any metric. HubSpot enables you to handle everything from sales to marketing to customer service.

It’s fantastic to have a single location for all of your info. You may create highly customizable reports in a matter of seconds, send reports automatically to the appropriate parties, and see data in a logical, understandable manner. Finally, you’ll be able to quantify your return on investment.

Social Media Integration

You can utilize independent social media scheduling tools like Hootsuite and Buffer. That’s great if it’s working for you. Even so, having everything in one location is really convenient.

Your social media accounts can be integrated with HubSpot, and you can schedule social posts directly from your CRM. Alternatively, as soon as you finish a blog post, go ahead and send social media messages to announce your awesome new content. This is quite helpful because it will save you a ton of time vs having to log in and out of many accounts.

SEO Tools

With HubSpot’s integrated SEO tools, optimizing content will be simpler than ever; it won’t be a hassle like it formerly was. HubSpot makes it simple to establish authority for important topics, enabling your content to dominate the first page of search engine results and outperform your rivals.

Every time you create a blog, landing page, or website page, HubSpot will provide you with useful, timely on-page SEO suggestions. By organizing your material around your primary topics using integrated content tools, you can also design your content strategy and increase your search engine authority.

Then take it a step further by monitoring the effectiveness of your content and keeping up with content optimization where necessary to stay ahead of the competition.

HubSpot Review Conclusion

HubSpot CRM is a great option if you want to start using customer relationship management for the first time because it is simple to set up and operate. Its technologies were developed especially for small and mid-sized organizations to address the particular problems they face, such as small team sizes and few resources.

There are probably enough tools in the HubSpot Free plan to get you going. You can add tools as you need them or upgrade to other priced tiers as you become more adept and at ease with CRM.

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In this ConvertKit review, I’ll cover its uses, benefits, weaknesses and pricing.

What is ConvertKit?

ConvertKit is a fully functional email service provider (ESP). It is one of the fastest-growing email marketing companies out there due to its features like automation and ease of use. Additionally, it provides editable landing pages and sign-up forms to aid in increasing the number of email subscribers.

Uses of ConvertKit

In this section of the ConvertKit review, we’ll look at how to fully utilize ConvertKit and all the services it provides.

Building an Email List

Using ConvertKit, you can gather email subscribers by either creating a landing page or a form. You can alter the look and feel of these forms to match the style of your website by embedding them on blog posts or other web pages. On this website, regularly post forms to attract new subscribers.

Write a brief welcome email for a new subscriber after generating a form. Anyone who fills out the form will receive this from ConvertKit. You could even add a bonus or content improvement.

ConvertKit offers a piece of code that you can use to embed the form on your website. You can also use a variant of this code to make a clickable button that invites users to subscribe, which is my recommended choice. You can use a WordPress plugin instead, and it will automatically show up underneath posts. It’s simple to replicate similar forms on various posts and pages.

Promote Your Blog Posts

Publishing a blog article and hoping readers would find it is insufficient. You must market your content because you can’t rely just on a tweet or Facebook update to draw in new readers. Every content creator should include email marketing in their marketing plan.

You may resend these broadcasts to recipients who didn’t open the original email by just clicking a button inside ConvertKit. Even the subject line and email’s body copy are editable.

Resending emails to subscribers who missed the first message is a terrific strategy to boost open rates and reach new readers. Resending emails to un-opens is a great strategy for expanding the audience for your article.

There are other ways to promote your posts that I’ll not discuss in this ConvertKit review, like automatically sharing your posts to your social media. You can learn how to do that here.

Email Autoresponders

The majority of experienced content producers and bloggers use autoresponder series. A series of emails are being sent out automatically to new email subscribers.

What information ought to be in your autoresponder? Well, you might:

• Describe your writing and yourself.
• Send a string of advice or instructional messages based on your most recent book.
• Send links to your most read blog entries to new subscribers.
• Send a brief survey to new email subscribers so you may learn more about their aspirations, anxieties, desires, and frustrations (like a good copywriter!).
• Talking about one of your books while urging readers to buy it is known as a soft sell.

It can be intimidating to put together an autoresponder for the first time. Utilizing a drag and drop interface, ConvertKit offers an autoresponder series template that is quick and simple to build out.

Basic Email Marketing

Set up a ConvertKit email sequence for site visitors who read a particular post. ConvertKit automatically sends a follow-up email a few days after a reader clicks on a link to a post inside an email. This mass email requests that they provide a review.

When a link is clicked, the person is immediately added to a new email sequence or series. Users of ConvertKit can look for subscribers to cold emails and then send them an email encouraging interaction. Non-responders can be removed by users from their lists. This kind of list pruning improves deliverability.

ConvertKit Pricing

The next part of this ConvertKit review is the pricing. The cost of ConvertKit is determined by your subscriber count and whether you select the Creator or Creator Pro plan. You can sample ConvertKit for free for up to 1,000 subscribers by using the free plan, which is also offered.

Most bloggers will find Creator to be functional enough. Integration with Facebook Custom Audiences is one benefit of Creator Pro that enables sponsored remarketing. Create a newsletter rewards program with Creator Pro that compensates readers for adding new members to your email list.

Other helpful Creator Pro features include the ability to reroute links in the event that you unintentionally send an email blast with a flawed or broken link. You should forego purchasing Creator Pro if you’re a lone blogger and don’t require team members or Facebook Custom Audiences.

Pros of ConvertKit

Detailed and Searchable Database

The subscriber database is searchable thanks to ConvertKit’s contact management system’s usage of tags rather than lists, which also enables users to instantly create “lists” that are tailored to their individual requirements. Say, for illustration, that I oversee email marketing for a sizable fund dedicated to wildlife conservation.

You can now simply use my tags to pull up the section you want to target with whatever campaign you’re working on, saving time and effort in generating lists for influential political contributors in each city, previous attendees in each city, journalists in each city, and so on.

Multiple Landing Pages and Forms

With an intuitive editor, ConvertKit provides at least 50 different landing page designs. The little customizability is acceptable given the wide range of available templates.

ConvertKit will host all of the landing pages you develop in order to collect email addresses. You can host them using WordPress on your own domain if you’d like.

Great Support Team

You can contact their customer service team by email or live chat (8 am to 8 pm EST).

Additionally, they provide a cost-free migration service that allows you to transfer your email lists from another email program. You will have access to their HUGE knowledge base, which has hundreds of articles and tips about using ConvertKit. You may also find helpful video tutorials on how to use ConvertKit’s email program to its full potential.

ConvertKit also offers on-demand training and live workshops that show you how to succeed as an online creative. Above all, you can post any inquiries you have regarding their product in their “ConvertKit creator community.”

Weaknesses

Lack of Reporting Options

There aren’t many reporting options. ConvertKit just offers the most fundamental information, such as deliverability, open rates, and click-throughs. Mailchimp, in contrast, provides incredibly thorough choices for reporting on email marketing, automation, and campaign comparisons.

Limited design capabilities

There are only nine email templates available on the site, which are effectively just different text-plus-image formats. A completely unique template can also be created using HTML, but unless you are a developer, this isn’t very helpful.

ConvertKit Review Conclusion

ConvertKit is an extremely user-friendly email marketing platform that was created by bloggers for bloggers. This is for you if you want to sell digital products or subscriptions and want emails that appear to be from a real person. The overall simplicity of use and benefits like prebuilt automation templates make the slightly higher price tag worthwhile.
I hope this ConvertKit review helped you in one way or the other. If you have any questions, let us know in the comments.

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Typeform Review

Forms are now common practice for modern firms. They are a mechanism for gathering, sharing, and structuring information. One of the most popular form tools is Typeform, but is it the best option for you?

I’ll highlight the application’s essential features in this Typeform review so you can decide if you should rely on it to gather data from various sources.

What is Typeform?

Before we begin the Typeform review, we must first look at what Typeform is for readers who do not know and how it works.

 Typeform is an online platform that allows users to build visually appealing surveys, quizzes, and other forms. Typeforms are simple to design and may be tailored to meet the requirements of any project. Additionally, Typeform provides a number of tools that make it simple to gather data and obtain insights from responders.

Although surveys are the primary goal in most situations, the cloud-based application has other uses as well. It can be used to create a range of forms, including quizzes, shopping carts, and contact lists, among others.

It is adaptable and comes with a variety of tools that enable users to create forms and manage collected data much like they would with a spreadsheet.

Features (Typeform Review)

This part of the Typeform review looks at some of the features of Typeform that makes it so great, and all the perks that separate itself from all the competition.

Logic Jumps

Although they initially appear to be complex ideas, logic jumps, branching logic, and conditional logic are actually rather straightforward. You won’t typically find this attribute in other form solutions. Using logic jumps, a respondent can be guided to the following question based on their answer to the previous one.

For instance, if a respondent selects Male for gender, they will be forwarded to questions that are relevant to that gender. Such dynamic movement in the forms makes automation possible and enhances the quality of the responses.

A more complex variant of logic jumps, conditional logic allows you to add several conditions and even nest conditions inside of one another. You’ll be able to build surveys that are much more dynamic and interesting and ask the correct questions to the right people by comprehending how these three principles function.

Variety of Questions

Create the ideal form or survey for your purposes by choosing from a wide range of question kinds offered by Typeform, which places user experience and a new technological feel at its core.

There is almost definitely a question style to meet any survey, ranging from rating scales and drop-down options to multiple choice and brief replies.

Therefore, chances are that you’re covered in terms of question kinds, whether you’re wanting to gather feedback, compile survey data, or simply get to know your consumers better.

Huge Template Library

With a large selection of templates, Typeform enables you to kick-start the survey design process. These are created with various business-centric goals in mind, such as lead generating or consumer feedback. It’s incredibly easy to adapt any template as if you were starting from scratch, even if you can’t find one that completely suits the objectives of your survey.

Integration Capabilities

In order to make it simple to gather and analyze consumer data, Typeform connects with a variety of marketing software systems. You can utilize Typeform’s wide selection of extensions to enhance your question creation or analyze survey results. Integrations include Google Docs, Airtable, Slack, and Salesforce, so there’s a high chance Typeform will work with any other program you’re using.

You may use Typeform to collect data via surveys, polls, and contact forms, and then submit that data to your CRM or marketing automation platform for additional research.

This enables you to segment your customer base and develop specialized marketing efforts. You may collect information from attendees and follow up with them after the event thanks to Typeform’s integration with webinar and event software.

Email Notifications

You can set up email notifications for both yourself and your form responses, which is a really handy feature of Typeform. As a result, you will always be informed when someone fills out your form. Additionally, you can decide to tell your respondents when their responses have been received.

Other Notable features include:

• Drag and drop template design.
• Unrestricted forms and surveys.
• Hidden fields
• 128-bit SSL encryption.
• Allows data export
• Offers free API
• Can be used on mobile or desktop.

Typeform Pricing

You can test out Typeform’s free plan with some restrictions before deciding to pay for the software. The free plan under Typeform’s pricing structure limits users to 3 forms and 10 questions each. With this plan, you are unable to use features like logic jumps, which practically define Typeform. The maximum number of responses you can get each month under this free plan is 100.

When you upgrade to a subscription plan, you gain access to other tools like logic jumps and custom branding that might be helpful for businesses or sophisticated users who want to design surveys with higher levels of engagement.

The Essential Plan, which costs $35 a month, is the first of the premium plans. You can use most of Typeform’s features with this. Although you can create an infinite number of forms and questions, each form can only have three logic jump questions.

The $50 professional plan includes 5,000 monthly responses and unlimited logic jumps. By upgrading to premium for $70 a month, which includes 10000 responses per month and 4GB of file upload storage, you can get more responses.

Cons of Typeform

Most Typeform reviews do not talk about the cons of using Typeform, but we will look at some of the downsides we have experienced while using this great software

• Both the overall number of forms you can create and the capabilities you have access to are severely constrained in the free edition.
• The greatest drawback of Typeform is that, in comparison to comparable programs like Jotform, it might be pricey.
• Google Forms can be a better option if you only need to construct one form.
• Users must rely on the online help centre and email for support because Typeform does not provide phone support or direct connection to the support team unless they are on the Enterprise plan.

Typeform Review Conclusion

To conclude this Typeform review, Typeform is a great option to consider if you’re seeking for a flexible, user-friendly solution to support your survey efforts. There is something for everyone thanks to the large selection of templates and the option to design totally own forms.

Additionally, you’ll have access to even more features if you choose to upgrade to one of the paying plans. So why are you still waiting? Create those questionnaires and start gathering information right now!

I hope this Typeform review helped you out. If you still have any questions, let us know in the comments!

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