In this ConvertKit review, I’ll cover its uses, benefits, weaknesses and pricing.

What is ConvertKit?

ConvertKit is a fully functional email service provider (ESP). It is one of the fastest-growing email marketing companies out there due to its features like automation and ease of use. Additionally, it provides editable landing pages and sign-up forms to aid in increasing the number of email subscribers.

Uses of ConvertKit

In this section of the ConvertKit review, we’ll look at how to fully utilize ConvertKit and all the services it provides.

Building an Email List

Using ConvertKit, you can gather email subscribers by either creating a landing page or a form. You can alter the look and feel of these forms to match the style of your website by embedding them on blog posts or other web pages. On this website, regularly post forms to attract new subscribers.

Write a brief welcome email for a new subscriber after generating a form. Anyone who fills out the form will receive this from ConvertKit. You could even add a bonus or content improvement.

ConvertKit offers a piece of code that you can use to embed the form on your website. You can also use a variant of this code to make a clickable button that invites users to subscribe, which is my recommended choice. You can use a WordPress plugin instead, and it will automatically show up underneath posts. It’s simple to replicate similar forms on various posts and pages.

Promote Your Blog Posts

Publishing a blog article and hoping readers would find it is insufficient. You must market your content because you can’t rely just on a tweet or Facebook update to draw in new readers. Every content creator should include email marketing in their marketing plan.

You may resend these broadcasts to recipients who didn’t open the original email by just clicking a button inside ConvertKit. Even the subject line and email’s body copy are editable.

Resending emails to subscribers who missed the first message is a terrific strategy to boost open rates and reach new readers. Resending emails to un-opens is a great strategy for expanding the audience for your article.

There are other ways to promote your posts that I’ll not discuss in this ConvertKit review, like automatically sharing your posts to your social media. You can learn how to do that here.

Email Autoresponders

The majority of experienced content producers and bloggers use autoresponder series. A series of emails are being sent out automatically to new email subscribers.

What information ought to be in your autoresponder? Well, you might:

• Describe your writing and yourself.
• Send a string of advice or instructional messages based on your most recent book.
• Send links to your most read blog entries to new subscribers.
• Send a brief survey to new email subscribers so you may learn more about their aspirations, anxieties, desires, and frustrations (like a good copywriter!).
• Talking about one of your books while urging readers to buy it is known as a soft sell.

It can be intimidating to put together an autoresponder for the first time. Utilizing a drag and drop interface, ConvertKit offers an autoresponder series template that is quick and simple to build out.

Basic Email Marketing

Set up a ConvertKit email sequence for site visitors who read a particular post. ConvertKit automatically sends a follow-up email a few days after a reader clicks on a link to a post inside an email. This mass email requests that they provide a review.

When a link is clicked, the person is immediately added to a new email sequence or series. Users of ConvertKit can look for subscribers to cold emails and then send them an email encouraging interaction. Non-responders can be removed by users from their lists. This kind of list pruning improves deliverability.

ConvertKit Pricing

The next part of this ConvertKit review is the pricing. The cost of ConvertKit is determined by your subscriber count and whether you select the Creator or Creator Pro plan. You can sample ConvertKit for free for up to 1,000 subscribers by using the free plan, which is also offered.

Most bloggers will find Creator to be functional enough. Integration with Facebook Custom Audiences is one benefit of Creator Pro that enables sponsored remarketing. Create a newsletter rewards program with Creator Pro that compensates readers for adding new members to your email list.

Other helpful Creator Pro features include the ability to reroute links in the event that you unintentionally send an email blast with a flawed or broken link. You should forego purchasing Creator Pro if you’re a lone blogger and don’t require team members or Facebook Custom Audiences.

Pros of ConvertKit

Detailed and Searchable Database

The subscriber database is searchable thanks to ConvertKit’s contact management system’s usage of tags rather than lists, which also enables users to instantly create “lists” that are tailored to their individual requirements. Say, for illustration, that I oversee email marketing for a sizable fund dedicated to wildlife conservation.

You can now simply use my tags to pull up the section you want to target with whatever campaign you’re working on, saving time and effort in generating lists for influential political contributors in each city, previous attendees in each city, journalists in each city, and so on.

Multiple Landing Pages and Forms

With an intuitive editor, ConvertKit provides at least 50 different landing page designs. The little customizability is acceptable given the wide range of available templates.

ConvertKit will host all of the landing pages you develop in order to collect email addresses. You can host them using WordPress on your own domain if you’d like.

Great Support Team

You can contact their customer service team by email or live chat (8 am to 8 pm EST).

Additionally, they provide a cost-free migration service that allows you to transfer your email lists from another email program. You will have access to their HUGE knowledge base, which has hundreds of articles and tips about using ConvertKit. You may also find helpful video tutorials on how to use ConvertKit’s email program to its full potential.

ConvertKit also offers on-demand training and live workshops that show you how to succeed as an online creative. Above all, you can post any inquiries you have regarding their product in their “ConvertKit creator community.”

Weaknesses

Lack of Reporting Options

There aren’t many reporting options. ConvertKit just offers the most fundamental information, such as deliverability, open rates, and click-throughs. Mailchimp, in contrast, provides incredibly thorough choices for reporting on email marketing, automation, and campaign comparisons.

Limited design capabilities

There are only nine email templates available on the site, which are effectively just different text-plus-image formats. A completely unique template can also be created using HTML, but unless you are a developer, this isn’t very helpful.

ConvertKit Review Conclusion

ConvertKit is an extremely user-friendly email marketing platform that was created by bloggers for bloggers. This is for you if you want to sell digital products or subscriptions and want emails that appear to be from a real person. The overall simplicity of use and benefits like prebuilt automation templates make the slightly higher price tag worthwhile.
I hope this ConvertKit review helped you in one way or the other. If you have any questions, let us know in the comments.

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