Meta Verified Coming Soon

Meta has launched a subscription service called Meta Verified that will allow users to add the coveted blue check mark to their Instagram and Facebook accounts for up to $15 a month by validating their identity.

Meta Verified costs $11.99 a month on the web and $14.99 per month on Apple’s iOS. The service will be available in Australia and New Zealand this week, with other nations to follow “soon,” according to Zuckerberg, Meta’s chairman and CEO, who announced the plans on Sunday.

Users will be able to “verify your account with a government ID, get a blue badge, get enhanced impersonation protection against accounts claiming to be you, and get direct access to customer support,” according to Zuckerberg of Meta Verified, which will launch in Australia and New Zealand this week.

Meta stated that it will incorporate some tests into Meta Verified “before, during, and after someone applies” for an account — and that it will proactively monitor subscribers for impersonation attempts, which were a problem during Twitter Blue’s original relaunch. Meta stated that it is committed to “taking prompt action against individuals who attempt to circumvent our processes.”

Meta Verified users will also have increased visibility and reach on Instagram and Facebook, with “prominence in some sections of the platform” such as search, comments, and recommendations.

Additional perks include unique stickers for Facebook and Instagram Stories and Facebook Reels, as well as 100 Stars (Facebook’s virtual gifting currency) per month “to express your support for other creators” on Facebook.

Account owners must meet certain activity standards, such as prior posting history, and be at least 18 years old to be eligible for Meta Verified. Applicants must also provide a government ID that corresponds to the profile name and photo of the Facebook or Instagram account for which they are applying. Meta stated that the service will not be provided to businesses at this time.

The improved visibility of verified users’ postings will “depend on a subscriber’s existing audience size and the topic of their posts,” according to the business. Those with smaller audiences may have a greater impact.

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