

The basics of the algorithms used by search engines like Google and YouTube to rank websites and videos are the same. The goal is to give users the greatest experience possible, thus Google search results and YouTube video search results have been integrated to make searching easier. We have a comprehensive article on improving general SEO for websites and blogs. You can check it out here.
You might be familiar with the fundamentals of YouTube SEO, such as using keywords in the channel name, meta description, and tags. But there’s more you can do for YouTube SEO by making videos more accessible. Since search engine bots are unable to view videos, they must be properly indexed using the accompanying text information.
In this article, I’ll show you step-by-step how to use some basic YouTube SEO techniques to promote your YouTube videos.
You must choose the appropriate phrase or keyword for your video. Keywords frequently occur in video titles, metadata, captions, and transcripts when they are stated in the audio. That’s advantageous for YouTube SEO. The words and phrases you choose for your keywords and keyword phrases should appropriately describe your video, and be similar to what people type into search engines to find material like yours.
Every month, SERP (Search Engine Result Page) competition increases. New rivals, new goods, and new services are all vying for the top rankings. Therefore, it’s critical to find ways to vary both your offering and yourself. Do your keyword research and choose phrases that can bring you traffic but are less competitive, unless you can compete with highly competitive ones.
You can use the same keyword research tools you’d use for PPC or SEO, like
In the YouTube Studio’s Traffic Sources > YouTube search section, you can also retrieve terms from your YouTube search report.
Look at how many “About results” your keyword produces when you search for it on YouTube to see if it’s a good one. In order to stand out from the crowd, you should look for keyword variations with a high search volume yet low competition.
The first step is to comprehend your audience’s search intent. We are aware that informational, commercial, navigational, and transactional search intents are the most prevalent. Therefore, it will be crucial for your video to match what it is about with the goal of your audience if you want it to appear in search results.
The title fits 100 characters, however, it truncates after 70, therefore your most crucial information and keyword should be near the top. To get them to click, use persuasive language. Examples include “how-to,” “advice,” “tips,” or numbered lists. “How to Grow Your YouTube Channel,” for instance.
Although it seems easy, many YouTube channels skip this step, which causes their videos to rank poorly in Google and YouTube search results.
Closed captions and subtitles can improve YouTube SEO by emphasizing crucial words. Closed captions are intended for viewers who cannot hear the audio, whereas video subtitles are used to translate video speech for viewers who cannot understand the video language.
The text of what is stated in the video is included in both closed-caption files and subtitles, much like a transcript. Additionally, the file will include timing information for when each passage of text should be shown in the movie so that it can correspond with speech or another visual component. See the list of file types that YouTube accepts here.
Another advantage of having a transcript for your video is that, like a blog, it may be found by major search engines.
Having a strong, optimized video description is one of the most crucial ranking elements for YouTube SEO. YouTube will reassess the video if you modify or update any element of the movie, including the video description, closed captions, and thumbnails.
YouTube Creator Academy lists the following tips for writing searchable descriptions:
The click-through rate is significantly affected by the selection of the video thumbnail image. They are the first thing that grabs people’s attention when they look at YouTube search results. Use photographs with a 16:9 aspect ratio that are of good quality and contrast. The greatest shots are those with close-ups of the face.
YouTubers can pick which frame appears as the thumbnail for their video. You can choose from 3 screenshots that YouTube will provide, but you can also pick a different frame from the video or submit your own photo.
Create something that grabs people’s attention and stands out from the crowd so that your video gets noticed. Use websites like Canva, which has designs specifically for YouTube video thumbnails, if you need inspiration for photos.
Make sure nothing crucial in your thumbnail is obscured by YouTube’s overlay of the video time in the lower corner of the thumbnail. Also keep in mind that Google utilizes image recognition to remove specific graphics, like the YouTube logo, automatically.
Once you’ve chosen a strong keyword, make sure YouTube is aware of it by including it in the file name of your video. Your file name might be “website-building-for-beginners” followed by the type of video file, for instance.
Very straightforward, but YouTube might take this into account when determining how high up the search results to display your film. Your video will be considerably more likely to be rated if the file name you are submitting contains the desired keyword.
You can see the file name when you upload a new video. Ensure you update the file name before uploading your video.
Users may now use hashtags (#) on social media to search for information that responds to their queries across social media sites. To make it easier for viewers to find your video when they search for a particular hashtag, you can add hashtags to the descriptions and titles of your YouTube videos. This will greatly improve your YouTube SEO.,
Particularly, tags aid in advancing search since they highlight important trends. When you include a hashtag in the video description, it will first appear above the video’s title before turning into a hyperlink.
I hope this YouTube SEO article helped you to streamline your YouTube videos for success and views. If you have any questions concerning YouTube SEO, leave them in the comments!
YouTube currently has over two billion active users each month who watch one billion hours of video content every day. Did you know that the highest-paid YouTubers in the world are estimated to have earned approximately $211 million in 2020?
Finding out how to create a YouTube channel is the first thing you must do if you want to earn money as a YouTuber. Then, together with a strong social media strategy, you may benefit from the finest ways to monetize your content on the video platform.
You have creative control over your content as a YouTuber. You choose your working hours and whether to rent an office or work from home. You decide whether or not to cooperate with a management business, whether to recruit help, and whether to do everything yourself.
You are ultimately responsible for all job-related decisions. Having complete control over how to erect your structure is empowering. Most people dislike the rigidity of 9 to 5 work for this reason. It’s refreshing to have the final say in this situation.
A specific level of education or degree is often required for mainstream occupations, in addition to experience.
You frequently get turned down when looking for employment since you don’t have the necessary experience. You’re left wondering what to do in order to gain the experience if you’re not getting recruited for jobs that both demand and build it. It’s an awful loop. None of it is necessary for YouTube. Pick up a camera and start recording if you want to become a YouTuber.
On YouTube, there is viewership for everything and everyone. You can so explore your area of interest at will. Once you do, you may build a group of individuals who share your views and actually appreciate what you are putting out there.
You’ll probably also have to deal with those who persist in putting you down because, yes, there are certain to be a few rotten apples. You can, however, rely on the encouragement and support of your community as a last resort.
You won’t have a defined routine as a YouTuber if you prefer freedom with your time. You are free to make and publish videos anytime and however often you choose.
However, maintaining a regular posting schedule aids in audience development. Multiple videos can be produced simultaneously, uploaded to YouTube, and scheduled to be live whenever you like.
You should expect negative feedback and dislikes as part of the YouTube experience. Your material might be discussed in videos made by other creators. Some might criticize in a helpful way, while others can just be harsh for the sake of being mean.
Your mental health and confidence may suffer greatly if you are a sensitive person who takes everything to heart. It’s preferable to avoid going down that road entirely if you can’t manage the criticism and hatred that come with being a YouTuber.
By sharing videos of themselves engaging in their activities, many people decide to become creators. If you enjoy gaming, showing others how you play seems natural. So does posting videos of your next website project, or your next hiking trip
Why not profit from what you’re already doing? But what was once a fun pastime can easily turn into labor. It may even start to seem stressful because you no longer find it to be pleasurable or relaxing.
As a result, you find yourself forced into performing something for views and likes that you no longer enjoy. Burnout is a key consequence of this.
YouTubers have the potential to grow into little or major celebrities. You are still famous to those who watch you on YouTube even if you are just well-known to a small group of individuals in your niche.
With fame comes the understanding that others are curious about you, including your likes and dislikes, favorite color, eatery, cuisine, vehicle, place of residence, and so forth. You must be careful with what you display your audience to prevent being doxed. You must scrutinize your recordings, be circumspect about what you share, and conceal identifying characteristics.
To start a YouTube Channel, you’ll need
The YouTube Partners Program is accessible in many countries. This program pays creators for having ads in their videos. These ads are from their Google Ads Program, where businesses pay Google to advertise on their websites, including YouTube. However, not every channel is eligible for the program. In order to be eligible, you must
To be eligible for the YouTube Partners Program, the creator must;
If you’re starting a YouTube Channel while reading this article, it’s obvious you aren’t eligible yet. But not worry, I’ll discuss later in detail how to grow your YouTube channel and start earning in no time.
To check your eligibility, Open YouTube Studio, and in the menu options, click on Monetization. Two different screens depending on your eligibility status.
If you’re eligible, there are three steps you must follow to get your content monetized.
You’ll see three steps you have to follow to apply for monetization:
Step 1: Review Partner Program Terms
To complete this step, you need to read and accept all of the Partners Program’s Terms and Conditions. You won’t be able to progress if you don’t do this.
Step 2: Sign up for Google AdSense: This is where you connect an existing AdSense account or create a new AdSense account. This AdSense account is the avenue Google will use to pay you for showing ads on your channel. If you don’t have a Google AdSense account, here’s how to get one.
Step 3: Get Reviewed: Google will review your application and channel in full detail. This review should usually take a month or less, and you’ll receive an email of approval or rejection. Google will tell you the reasons why if disapproved. You can still re-apply after 30 days when you’ve fixed the issues in detail.
If you are approved, you’ll receive an email that will allow you to set up your channel to start the monetization of your channel.
While getting monetized is great and can be a steady stream of income, that alone is not enough to get you earning $1000 a month, especially in your early phases. On average, YouTubers earn between $0.001 and $0.002 per video view once they’ve monetized. Thus, you can’t only rely on the YouTube Partners Program alone. Here are some ways to make money on YouTube:
Brands are likely interested in you if you can provide them with a sizable and/or active audience, and your material is pertinent to their target market. Basically, with paid sponsorships, companies give you a fair sum in exchange for mentioning their product in your video. Although it could be challenging, if you can work with a few businesses, you can expect to earn a lot of money.
When working with brands to create sponsored content, it’s important to be open and honest with your audience about your motivations. This includes not advocating something you don’t genuinely like or believe in.
If you want to get discovered by big brands, you might want to join these marketplaces:
Be transparent when you create sponsored content. Transparency is beneficial not only to your legal standing but also to your relationship with your audience. To help you make sure your audience is aware that you are advertising to them, YouTube includes a visual disclosure function.
Affiliate marketing is the practice of advertising a good or service produced by another company in exchange for a commission. You can promote brands as an affiliate marketer and use product placements, testimonials, or other forms of content. You must, however, make the viewers of your videos aware of the partnerships.
We have a comprehensive article on becoming an Affiliate Marketer, click here to read
If you want to generate product review videos, affiliate marketing may be the most practical approach to monetizing your YouTube visitors. This is how it works;
Want to know more about affiliate marketing? Check out this article: How to Make a $1000 Monthly through Affiliate Marketing- Winning Tips
Let your viewers know about any products or services you supply if they are pertinent to them by including links in your videos.
You may need to purchase materials or locate a manufacturer in order to sell a tangible product, but you can also sell downloadable items like e-books, reproductions of art, or online courses. Before you advertise your products, have a safe payment system in place.
Even while developing your own items can be far more difficult than selling others’, you could be able to earn more money this way because you’ll be keeping the majority of the sales as the product owner.
Super Chat took the place of YouTube’s prior Fan Funding feature at the beginning of 2017. Only YouTube Partners can use this function while they are live streaming.
In essence, depending on how much they pay, your viewers can pay to have their comments highlighted and pinned for a specific amount of time in the live chat stream.
YouTube offers the ability to let your viewers pay you to become members of your channel. In exchange, they get custom emoji, badges, and access to members-only exclusives like Live Chats with you.
You’ll need to develop a marketing plan to persuade individuals to join, which may or may not entail offering different levels of membership. This function is only accessible to YouTube Partners, just like Super Chat.
YouTube is saturated with all types of content. While it may be easy to just go with content that is tried and tested, you may find yourself struggling to get views in the beginning. That is because people tend to watch videos of YouTubers seen as authority. Authority on YouTube is established by the number of views on videos and channel subscribers.
Research and study your niche. Find out what other creators are doing currently. Find any gaps or aspects that aren’t usually addressed and tackle that as your channel goals. For instance, there are a lot of mobile phone reviews on YouTube but most of them just gloss over the gaming aspect of each phone they review. You can dedicate your reviews to only gaming. Mobile gaming has become huge over the last few years.
Presentation is key in YouTube marketing. When it comes to the success of your video, titles can either make or break. Do you portray your material as something that is “must-see” or “meh”?
The secret to writing compelling titles is to draw readers in without using clickbait headlines. People want engaging content, and they also want to know what your film is about right away.
The most effective strategy to increase traffic and expand your YouTube audience is to create your video around a specific keyword or theme. In and of itself, YouTube ranks as the second-largest search engine in the world.
On YouTube, individuals look for solutions to their issues and products much like they do on Google. Consider your YouTube videos to be just another type of content that needs to be optimized for things like keywords and tags. Marketers that are unfamiliar with SEO run the risk of skipping this phase in the video ranking process, but it is essential to do so if you want your videos to receive the most views possible.
Find the most popular keywords in the niche you wish to target by using a keyword tool, such as the YouTube-specific KeywordTool.io.
YouTube rewards channels that receive high levels of interaction, which includes comments, overall time spent on the channel, watch time, likes, and dislikes. In order to encourage users to interact with audio/visual prompts, attempt to reply to every comment you receive (if at all possible).
You can also take the time to engage with brands you admire or that are comparable to your own by visiting their channels. Likewise, don’t always wait for the audience to initiate conversation. Asking questions about the content or even just requesting feedback on what kind of content people like to see on your channel or would like to see more of can help you post comments or questions that can increase engagement.
If you intend to build a YouTube channel, post one video, and then completely disregard it, don’t anticipate success. It takes time and works to build a successful YouTube channel, and viewers need consistency in the channels they subscribe to. After your first video, make sure you schedule the following few videos in advance.
There’s a good chance that you and your YouTube channel cover the same themes. Cross-promote your videos when appropriate to get the most out of your older content.
As a kind of call-to-action, you may insert links inside a video’s description and invite viewers to click on them. Linking old videos in your description entices visitors to watch your videos all the way through rather than clicking away.
You may cross-promote content across platforms on social media, which is one of its wonderful features. The simplest strategy to increase your audience is to promote your YouTube videos on your other social media accounts.
There are tons of options and fantastic concepts for social media videos. Additionally, you can always create a teaser for the full-length video on YouTube if there’s a channel (like Facebook) where you want to broadcast videos straight in order to obtain the best engagement possible across all of them. Don’t overlook your blog either, as you can submit your YouTube videos there as well.
With marketing, in general, becoming more pay-to-play, you always have the option to get more visibility through paid YouTube ads. YouTube offers a variety of ad formats to choose from:
All the best on your journey to 1K with YouTube! Stay tuned for more content.
YouTube has launched a new feature called “corrections” on its platform that allows creators to bring attention to corrections made in already published videos. Before, the only way to make corrections to grave mistakes in published videos was to altogether remove the video, edit and then re-upload it.
This in and of itself mostly posed a disservice to YouTube creators, especially in cases where the mistake was only noticed weeks or months after publishing the video. At that point, any form of engagement the YouTube video had would have been lost and any effort to replicate its success might prove futile. In cases where the mistakes weren’t dire, creators could address them in the description box of the video or make a comment and pin it in the comment section. This posed its own problem in instances where the video is posted somewhere else or when people didn’t read the description. If you made a video detailing a phenomenon and something you said was no longer the case or there’s been a minor update, you could just add that info to the video to make sure everyone watching the video doesn’t miss the correction
This feature doesn’t allow for editing of the actual YouTube video but provides the creator with an avenue to make notes explaining or correcting any error in the video. For the viewer, the feature includes an info card that shows up at the top right corner of the video at the timestamp where the first correction has been made. When clicked, it reveals the video description where the creator has written an explanation or correction. It would be of great help, especially for videos about ever-evolving topics that might need updating every now and then. Viewers can be directed to any new video about any such topic in the “correction” tab.
It solves the problem of people missing corrections in descriptions or unpinned comments by creators by easily drawing people’s attention to the written corrections. Not everyone goes through the comments while or after watching a video, so relying on pinned comments to make corrections was all but a great solution to this dire problem.
Even though it doesn’t allow for editing published videos which would probably be the ideal choice, it’s a start. We would love to know what you think!
Check out this article: How to Monetize Your YouTube Channel in 2022.
YouTube Partners program is one way to make money online in 2022. We have an article on the different means of making money online in 2022. You can check it out here. The YouTube Partners Program is accessible in many countries, including Ghana. This program pays creators for having ads in their videos. These ads are from their Google Ads Program, where businesses pay Google to advertise on their websites, including YouTube. So money made from ads shown on your video is split into 55-45 percent, with the creator receiving 45% and Google 55%. Growing your channel and gaining more views on your channel means more money for you as a creator.
To be eligible for the YouTube Partners Program, the creator must:
To check your monetization eligibility:
Open YouTube Studio, and in the menu options, click on Monetization. Two different screens depending on your eligibility status.
If you’re not yet eligible:
Your screen will help you track the goals you need to reach before being eligible. You’ll be able to see a summary of your current subscribers, watch-time, number of community guidelines strikes, and 2-step verification activation on your channel.
Click on “Notify me when I’m Eligible”, and Google will send you an email when your eligibility status changes.
If you’re eligible:
You’ll see three steps you have to follow to apply for monetization:
Step 1: Review Partner Program Terms
To complete this step, you need to read and accept all of the Partners Program’s Terms and Conditions. You won’t be able to progress if you don’t do this.
Step 2: Sign up for Google AdSense: This is where you connect an existing AdSense account or create a new AdSense account. This AdSense account is the avenue Google will use to pay you for showing ads on your channel.
Step 3: Get Reviewed: Google will review your application and channel in full detail. This review should usually take a month or less, and you’ll receive an email of approval or rejection. Google will tell you the reasons why if disapproved. You can still re-apply after 30 days when you’ve fixed the issues in detail.
If you are approved, you’ll receive an email that will allow you to set up your channel to start the monetization of your channel.
YouTube content creation may be daunting for you in the beginning. All I’ll say is ride it out, make your videos better, be willing to learn, and you’ll see your channel grow as you get better.
Google AdSense is a Google-owned platform where you can make money by allowing Google to place ads on your website. If you drive a lot of traffic to your website, this is your chance to make money passively as long as your website runs and continues to have more visitors. This article will look at how Google AdSense works, the benefits, requirements, and how to sign up with your website.
So Google uses an ad-auction system to place ads on your websites. These ads are usually included in the Google Display Ads. The ads displayed will be in class with the kind of content you run on your website. For example, if your website or blog focuses mainly on health and fitness, an ad for gym clothes or shoes may appear on your website.
The money you earn is dependent on the goal of the advertiser. If the advertiser wants brand awareness (i.e. people to know about their business) then once a visitor lands on that page with the ad, you earn a percentage of the advertising revenue that Google makes.
In subsequent articles, we will look at how to set up the Google AdSense account once you’re in, how to customize ads, choose which ads to display, and all the ad types available to you. I hope this has helped you understand what AdSense is and how you can use it to earn some cash.
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