Graphic design is a visual art form that involves the use of typography, imagery, and other design elements to communicate a message to an audience. As a field, graphic design is constantly evolving and changing, but certain principles form the foundation of good design. These principles are the building blocks that help designers to create effective and aesthetically pleasing designs.

Each of these principles is a tool that designers can use to organise and arrange elements within a design to create a harmonious and well-balanced composition. When these principles are applied appropriately and effectively, they can help designers create visually appealing, engaging, and effective designs in conveying their message to the target audience. Here are the 9 principles of graphic design.


Balance is one of the most fundamental principles of graphic design. It refers to the arrangement of visual elements within a design in such a way as to create a sense of stability and visual equilibrium. In other words, balance ensures that the design does not look lopsided or heavy in any one direction.

There are two types of balance in graphic design: symmetrical and asymmetrical. Symmetrical balance involves elements being placed in such a way that they are mirror images of each other, with equal visual weight on either side of the design. Asymmetrical balance, on the other hand, involves elements of different sizes and visual weights being placed in a way that creates a sense of balance, despite the lack of symmetry.

Balancing elements within a design can have a profound effect on the overall look and feel of the piece. A well-balanced design can convey a sense of stability, professionalism, and order. A design that is out of balance, on the other hand, can look chaotic, unstable, and unprofessional.

When considering balance in a design, it’s important to take into account not only the size and placement of individual elements but also their visual weight. Visual weight is determined by many factors, including colour, texture, and the type of line used. Elements with a lot of visual weight will tend to pull the eye towards them, so it’s important to balance these elements with lighter, less prominent elements to create a sense of balance within the design.


Proportion is a key principle of graphic design that refers to the relationship between the size and scale of different elements within a design. In other words, the proportion is about ensuring that the elements within a design are appropriately sized for each other, and to the overall size of the design.

Proper proportion is essential in creating a harmonious and aesthetically pleasing design. If the elements within a design are not proportionate, the design can look unbalanced, chaotic, and unprofessional. On the other hand, a design with well-considered proportions will convey a sense of order, symmetry, and visual harmony.

There are several ways to achieve proper proportion within a design. One common method is the use of a grid system. A grid system is a series of intersecting lines used to create a structure for the design. By aligning elements within the grid, designers can ensure that they are proportionate and evenly spaced.

Another important aspect of proportion is the use of typography. Typography plays a key role in conveying the message within a design, and it’s essential to choose typefaces and font sizes that are proportionate to the other elements within the design. For example, the body text within a design should be larger than the footnote text, and the headings should be larger still.

In addition to size and scale, the proportion can also refer to the relationship between different design elements. For example, a design might have a large image with smaller text placed alongside it. The proportion between the two elements is important, as it can impact the overall look and feel of the design.


Emphasis is a principle of graphic design that refers to the act of drawing attention to a specific area of a design through the use of contrasting elements. The goal of emphasis is to highlight the most important elements within a design, making them stand out from the surrounding elements and grabbing the viewer’s attention.

There are several ways to create emphasis within a design. One common method is through the use of colour. By using a bold, contrasting colour for certain elements, designers can draw the eye towards those elements and make them stand out. Another way to create emphasis is through the use of size. Larger elements will naturally draw more attention than smaller elements, making them ideal for use as emphasis points.

Typography is another important tool for creating emphasis within a design. Bold, italicized, or underlined text can all be used to draw attention to specific areas of text and make them stand out. The choice of typeface can also play a role in creating emphasis, with certain typefaces being more attention-grabbing than others.

Emphasis is particularly important in designs that have a lot of information, as it allows the designer to guide the viewer’s eye to the most important information and ensure that the message is conveyed effectively. However, it’s important to use emphasis carefully, as overusing it can lead to a cluttered, confusing design that fails to engage the viewer.


Contrast is a principle of graphic design that refers to the use of different elements to create visual interest and distinguish between different parts of a design. The goal of contrast is to make the design more dynamic and engaging by contrasting light and dark, large and small, or other elements to create a visually interesting design.

To create contrast, a variety of techniques can be used, such as colour, size, and font. As an illustration, using a bold, brilliant colour for headings and a more subdued hue for body text produces contrast that catches the eye of the reader and improves the design. Similar to how the contrast between the two elements makes them stand out, employing a large, bold typeface for headings and a smaller, lighter typeface for body text.

It can also be achieved through the use of images and graphics. For example, a design that combines a bright, eye-catching image with a dark background creates a contrast that draws the viewer’s eye to the image and makes it stand out.

Contrast is particularly crucial in designs that have a lot of information, as it helps to distinguish between different elements and make the design easier to understand. However, it’s important to use contrast carefully, as overuse can create a design that is visually overwhelming and fails to engage the viewer.


Unity is a principle of graphic design that refers to the visual relationship between the elements in a design and how they work together to create a cohesive and harmonious whole. The goal of unity is to ensure that the design looks and feels like a complete and well-organized composition, with all of the elements working together to support the overall message.

There are several ways to create unity within a design, including the use of colour, typography, and imagery. For example, using a consistent colour palette throughout the design creates a sense of unity and cohesiveness. Similarly, using a consistent typeface for headings and body text helps to unify the design and make it look more professional and polished.

Another technique to achieve unity is to employ repetition, which serves to connect the many aspects of the design. For instance, using the same graphic or pattern repeatedly throughout the design gives it a sense of coherence and unity, giving the impression that it is a finished composition with a clear structure.

Unity enables the creation of visually appealing and message-effective designs. It can be challenging for the viewer to interact with and comprehend a design that lacks coherence since it can seem chaotic and disorganized.


Hierarchy is a principle of graphic design that refers to the arrangement of elements in a design to create a visual order that reflects their relative importance. The goal of hierarchy is to ensure that the most important elements of the design are prominent and easily distinguishable so that the viewer’s eye is drawn to the most important information first.

Hierarchy can be created through the use of size, colour, typography, and spacing. For example, using a large, bold typeface for headings and a smaller, lighter typeface for body text creates a visual hierarchy that makes the headings stand out and draws the viewer’s eye to the most important information first. Similarly, using a bright, eye-catching colour for headings and a more muted colour for body text creates a hierarchy that makes the headings stand out and draws the viewer’s eye to the most important information.

It helps to create designs that are easy to understand and navigate. A design that lacks hierarchy can appear cluttered and confusing, making it difficult for the viewer to engage with the design and understand its message.

Hierarchy is a critical principle of graphic design that helps to create designs that are organized, easy to understand, and effective in conveying their message.


Repetition is a principle of graphic design that refers to the use of repeating elements within a design to create a sense of unity and cohesiveness. The goal of repetition is to tie the different elements of the design together and make the design feel like a complete and well-organized composition.

Repetition can be achieved through the use of patterns, colours, shapes, and other design elements. For example, repeating a particular colour or pattern throughout the design creates a sense of unity and cohesiveness that makes the design feel like a complete and well-organized composition. Similarly, repeating a particular shape or graphic element throughout the design helps to tie the different elements of the design together and create a sense of unity.

Repeating elements makes designs more aesthetically beautiful and effective at getting their point through. Lack of repetition can make a design seem disjointed and chaotic, which makes it challenging for the observer to interact with the design and comprehend its meaning.

By repeating patterns, colours, shapes, and other design elements throughout the design, designers can create designs that look and feel like a complete and well-organized composition, making them more engaging and effective for their target audience.


Movement is a principle of graphic design that refers to the visual flow and direction of elements within a design. The goal of the movement is to guide the viewer’s eye through the design, drawing attention to the most important elements and creating a sense of dynamism and energy.

Through the use of lines, forms, and colour, movement can be produced. For instance, employing diagonal lines in a design can evoke movement and guide the eye of the spectator. Similarly, adopting a gradient of hue can evoke movement and draw attention to the design’s most crucial components.

Graphic designers must adhere to the fundamental notion of movement to produce designs that are dynamic, captivating, and effective in spreading their message. To direct the viewer’s eye through a design and draw attention to the most crucial components, designers can use lines, forms, and colour to create a visual flow and direction. This increases the design’s effectiveness and engagement with the audience.


Variety is a principle of graphic design that refers to the use of different elements, textures, colours, and shapes within a design to create interest and break up the monotony. The goal of variety is to create a design that is visually appealing, engaging, and effective in conveying its message.

Variety can be achieved through the use of different typographies, images, and other design elements. For example, using a combination of serif and sans-serif fonts in a design creates a sense of variety that makes the design more interesting and engaging. Similarly, using a range of different images and illustrations in a design can help to break up the monotony and create a sense of variety.

Variety is an important principle in graphic design, as it helps to create designs that are visually interesting and effective in conveying their message. A design that lacks variety can appear monotonous and dull, making it difficult for the viewer to engage with the design and understand its message.


In conclusion, the 9 principles of graphic design (balance, contrast, emphasis, unity, hierarchy, repetition, movement, and variety) are essential components in creating effective and aesthetically pleasing designs. These principles help designers to organize and arrange elements within a design to create a harmonious and well-balanced composition. By considering these principles in their work, designers can create designs that are visually appealing, engaging, and effective in conveying their message to the target audience.

Check out more resources and tutorials here.

After installing WordPress, it can seem like a daunting task to start working on your website, but with the right steps, it can be a smooth and easy process. WordPress is a powerful content management system (CMS) that allows you to create a website or blog with ease. Whether you are new to the world of website creation or an experienced developer, this guide will walk you through the first things you should do after installing WordPress.

Step 1: Updating your site information

The second step after installing WordPress is to customize your site title and tagline. These elements are displayed in the header of your website and provide important information about your site to visitors and search engines.

The site title is the main name of your website, and it’s typically displayed in the header or logo area of your site. The tagline is a brief description that provides additional context and helps to further define your site’s purpose.

To change your site title and tagline, go to the “General Settings” section in the WordPress dashboard. You’ll see fields for the site title and tagline, and you can enter the information you want to use.

It’s important to choose a site title and tagline that accurately reflect your site’s purpose and goals. For example, if you’re creating a personal blog, your site title might be your name and your tagline might be a brief description of your blog’s focus. If you’re creating a business website, your site title might be the name of your company and your tagline might be a brief tagline that summarizes what your company does.

It’s also important to choose a site title and tagline information that is easy to read and understand, as well as easy to remember. This information is used by search engines to help visitors find your site, so it’s important to make it as clear and concise as possible.

Once you’ve entered your site title and tagline information, be sure to save your changes by clicking the “Save Changes” button. You should now see your new site title and tagline displayed in the header of your site. If you don’t see the changes right away, you may need to clear your browser’s cache or wait a few minutes for the changes to propagate.

Step 2: Choose a Theme

The second step after installing WordPress is to choose a theme for your website. A theme is a collection of templates and stylesheets that determine the look and feel of your website. It affects everything from the layout and design of your site to the typography and colour scheme.

When selecting a theme, it’s important to consider the purpose and goals of your website. For example, if you’re creating a business website, you might want to choose a professional-looking theme with a clean, organized layout. If you’re creating a blog, you might want to choose a theme that has a more personal and creative look.

There are thousands of free and paid themes available for WordPress, so you’ll have plenty of options to choose from. To find a theme after installing WordPress, you can browse the WordPress theme repository or use a search engine to find a third-party theme provider. When selecting a theme, be sure to read reviews and look at the theme’s demo site to get a better idea of what it will look like on your own site.

Once you’ve chosen a theme, you can install it by going to the “Themes” section in the WordPress dashboard and clicking the “Add New” button. From there, you can either search for a theme in the repository or upload a theme you’ve purchased or downloaded from another source.

It’s important to note that you can change your theme at any time, so don’t feel like you need to make a permanent decision right away. However, it’s a good idea to choose a theme that will serve your needs well in the long term, as switching themes too frequently can negatively impact your website’s search engine optimization (SEO) and user experience (UX).

Step 3: Customize Your Theme

Once you have chosen a theme, you can start customizing it to fit your needs. WordPress has a built-in theme customizer that allows you to make changes to your theme without editing any code. You can change the colours, fonts, and layout of your website with just a few clicks.

You can also add widgets to your website, which are small blocks of content that you can place in different areas of your website. For example, you can add a calendar widget to your website to display upcoming events, or a social media widget to display your social media profiles.

Step 4: Set up Navigation Menu

The fourth step after installing WordPress is to set up your website’s navigation menu. A navigation menu is a collection of links that allow visitors to easily navigate your site and find the content they’re looking for.

In WordPress, you can create a navigation menu by going to the “Appearance” section in the dashboard, and then clicking on the “Menus” option. From there, you can create a new menu and add links to the pages, posts, categories, and other sections of your site that you want to include.

It’s important to choose a menu structure that is easy to use and intuitive for your visitors. You may want to include links to your Home page, About page, Contact page, and any other important sections of your site. You can also use categories to organize your content and include links to those categories in your menu.

Once you’ve created your menu, you can specify where you want it to be displayed on your site. In most cases, the navigation menu is displayed in the header or footer of your site, but it can also be displayed in other areas, depending on the theme you’re using.

When setting up your menu, be sure to use descriptive, clear, and concise link text, as this will help visitors understand what each link is for and make it easier for them to navigate your site. You can also use sub-menus to create a more organized structure, and you can rearrange the links by dragging and dropping them in the menu editor.

Overall, the navigation menu is an important part of your website, and it’s essential to set it up in a way that is both functional and aesthetically pleasing. For a complete guide on how to set up the navigation menu, click here.

Step 5: Create Pages and Posts

The fifth step after installing WordPress is to create pages and posts for your website. Pages are used to display static content, such as your About Us page or Contact Us page. Posts are used to display dynamic content, such as blog posts or news articles.

When creating pages, it’s important to think about the structure of your website. You’ll want to create a page for each main section of your website, such as Home, About Us, Services, and Contact Us. You should also create a blog page to display your posts.

When creating posts, it’s important to consider the content and SEO (search engine optimization) of your website. You should use keywords in your post titles and content to help your website rank higher in search engines. You should also use images and videos to break up your text and make your posts more engaging.

Step 6: Install Plugins

The sixth step after installing WordPress is to install plugins. Plugins are small pieces of software that add additional functionality to your WordPress site. They can help you add new features, improve the performance of your site, and much more.

There are thousands of plugins available for WordPress, both free and paid, and they can be installed from the WordPress plugin repository or from a third-party plugin provider. To install a plugin, go to the “Plugins” section in the WordPress dashboard and click the “Add New” button. From there, you can search for the plugin you want to install or upload a plugin you’ve downloaded from another source.

When choosing plugins, it’s important to consider the purpose and goals of your site, as well as any specific requirements you may have. For example, if you want to add a contact form to your site, you can install a plugin that provides that functionality. If you want to improve the performance of your site, you can install a plugin that optimizes your site’s images or caches your site’s content.

It’s also important to consider the quality and reliability of the plugins you’re installing. Be sure to read reviews and check the plugin’s support forums before installing it to ensure that it will work well on your site and that it’s regularly maintained and updated.

It’s also a good idea to limit the number of plugins you install, as too many plugins can slow down your site and make it more vulnerable to security risks. Stick to the plugins that are essential for your site, and be mindful of how many you’re installing.

By installing plugins, you can extend the functionality of your WordPress site and add new features and capabilities that meet your specific needs. Just be sure to choose plugins carefully and use them wisely to ensure the best possible experience for both you and your visitors.

We have a list of must-have plugins for every WordPress website. Read the full article here.

Step 7: Secure Your Website

WordPress is a popular platform, and as such, it is a common target for hackers. To secure your website after installing WordPress, do the following:

  • Use a strong password: Make sure to use a strong, unique password for your WordPress website. Avoid using common words or phrases that can be easily guessed.
  • Keep your software updated: Always keep your WordPress software and all plugins and themes updated to ensure that any security vulnerabilities are patched.
  • Use a security plugin: Install a security plugin such as Wordfence or iThemes Security to help protect your website from hackers and malicious attacks.
  • Limit login attempts: Limit the number of login attempts that can be made to your website to prevent brute-force attacks.
  • Back up your website regularly: Regularly back up your website so that if something does happen, you can restore it quickly and easily.
  • Use a Content Delivery Network (CDN): A CDN can help protect your website from DDoS attacks.
  • Use an SSL certificate: An SSL certificate will encrypt all data transmitted between your website and its visitors, making it more difficult for hackers to intercept sensitive information.

Step 8: Backing up the Website

Backing up your site: Backing up your website ensures that all of your data, including posts, pages, comments, and settings, is protected in case of a system failure or hacking attack. If your website is hacked or crashes, having a backup plugin in place makes it easy to restore your website to its previous state, saving you time and hassle.

Knowing that your website is backed up gives you peace of mind, knowing that if something goes wrong, you can quickly restore your website and get back to business. You can use a plugin like UpdraftPlus to schedule regular backups of your site and store them in a safe location.

Step 9: Update Your Profile

To update your profile in WordPress, you first need to log in to the WordPress dashboard. Once you’re logged in, go to the “Users” section and click on the “Your Profile” option.

On the Your Profile page, you’ll see a number of sections that allow you to update your personal information, including your name, email address, website, and bio. You can also upload a profile picture or avatar if you’d like.

To update your name and bio after installing WordPress, simply enter the information you want to use in the appropriate fields. To change your email address, enter the new email address in the email field and be sure to click the “Update Profile” button when you’re done.

If you’d like to change your password, you can do so by clicking the “Generate Password” button, which will generate a new, secure password for you. You can then enter the new password in the appropriate field and re-enter it to confirm it. Be sure to click the “Update Profile” button when you’re done to save your changes.

You can also choose to display your name and bio on your site if you’d like. To do this, simply go to the “Reading” section in the WordPress dashboard and select the option to display your name and bio on your site.

Step 10: Set up Privacy Settings

The tenth step after installing WordPress is to set up your privacy settings. This is an important step because it determines who can access your site and the type of information that is shared about your site.

To set up your privacy settings after installing WordPress, go to the “Settings” section in the WordPress dashboard and click on the “Privacy” option. From there, you’ll see a number of options for controlling your site’s privacy.

The first option is to choose whether you want your site to be visible to everyone or to be private. If you choose the latter, only users who are logged in to your site will be able to see it.

The second option is to control who can see your site in search engines like Google. By default, WordPress allows search engines to index your site and display its content in search results. If you don’t want your site to be visible in search results, you can choose to discourage search engines from indexing your site.

Finally, you can control what information is shared with third-party services when someone visits your site. This includes information like your site’s IP address, browser type, and operating system. By default, WordPress allows some information to be shared with third-party services, but you can choose to limit the amount of information that is shared if you’d like.

It’s important to keep in mind that changing your privacy settings can have a significant impact on your site’s visibility and accessibility. Be sure to choose the options that are best for your site and your visitors, and be aware of the potential consequences of each option before making your final choice.

Setting up your privacy settings is an important step after installing WordPress. By controlling who can access your site and what information is shared about it, you can ensure that your site is secure, private, and accessible to the right people.


Hopefully, this guide helps you find your way after installing WordPress. We have a ton of tutorials and articles on WordPress, check them out here.

Image Optimization

A website has around 2 seconds to load before a visitor is prepared to leave, according to a number of studies. Mobile users might be a little more patient, but as phone speeds rise, their tolerance for slow-loading websites on a phone declines.

Additionally, Google considers it important because users favour faster websites. Google has made a significant effort to concentrate on issues that matter to its users. In this article, we’ll look at what image optimization is and how you can optimize the images you upload to your website.

What is Image Optimization?

Optimizing web images is the process of delivering high-quality images in the correct format, dimension, size, and resolution while maintaining the smallest possible size.

Image optimization can be accomplished in a variety of ways, including image scaling, caching, and size compression. Enter ImageKit, an intelligent picture optimization application that uses an intelligent compression technique to optimize images.

Image optimization aims to produce high-quality photographs with the smallest possible file size. Here, three key components are involved:

  •         Image size (JPEG vs. PNG vs. WEBP images)
  •         Image size and resolution
  •         Image compression level

You can decrease the size of the image and enhance website performance by striking a balance between the three.

What are the Benefits of Image Optimization?

Improve Site Speed

The time it takes for a web page to fully load is known as page load speed. It relies on a variety of variables, including your website host and the style and design of your website. The websites that load in under two seconds are the ones that users prefer the most.

To make web pages load more quickly, there is image optimization for both desktop and mobile. For shoppers, they improve the shopping experience. Your bounce rate can rise by 103% if your website loads slowly by even two seconds.

With a quicker user experience on your website, more people will interact with your goods and services. There are a variety of tools available to you that can assist you in measuring the speed at which your web page loads, including ImageKit’s Website Analyzer, Web Page Test, and Google’s PageSpeed Insights.

Improve Search Performance

Images that have been optimized make it easier for users and search engines to understand your website and to find your information online. According to recent research, 32% of Google search searches yield photos. The ability to rank your photographs in Google’s Image Search can increase traffic to your website and help you establish your brand.

In the modern world, every digital marketer is aware of the significance of search ranking. Who wouldn’t want their website pages to rank highly? And one of the contributing aspects to this is how quickly your website loads. Image optimization is therefore very important in this context.

Boost Conversions

As a result, if your search ranking increases, you can potentially attract more users and increase conversion rates. Conversions and SEO ranking are directly correlated with page load speed.

Marketing authorities like Kissmetrics, Moz, and others have conducted a ton of research on the connection between conversions and page load times.

Better User Experience

The user experience of a visitor depends on page speed. Delays as small as 1/10th of a second can be felt by people. Anything beyond that doesn’t feel “immediate” to me. One second is all it takes for a person’s mental process to be disrupted.

Longer loading times are associated with higher bounce rates and shorter average time on the page. The user experience would be enhanced if page load times are lowered even by a single second. Search engine rankings are positively impacted by improved user engagement and interactions with your site, which can increase engagement, conversions, and customer retention.

How to Optimize your Images?

The main objective of image optimization is to strike a compromise between the smallest file size and usable quality. Almost all of these optimizations can be done in more than one method. Simply compressing them before uploading them to WordPress is one of the most widely used methods. Usually, a program like Adobe Photoshop or Affinity Photo can be used for this. Using plugins, some of these tasks can also be completed.

Lossy/Lossless Image Compression

Lossy uses inaccurate approximations and partial data discarding to represent visual content. In order to reduce file size and preserve as much of the image’s quality as possible, several image file types, including JPGs, interpret colour pixels and reduce part of the image’s information.

This filter reduces the size of the data. While there is no quality loss, rendering will be delayed and the photos must first be uncompressed. On your PC, you can conduct a lossless compression using programs like Photoshop, FileOptimizer, or ImageOptim.

To determine which compression method is most effective for each image or format, it is best to experiment. Make careful to save the image for the web if the option is available in your tools. Many image editors have this feature, which will provide you with the quality modifications you need to carry out the best compression. By experimenting, you can achieve the optimum balance possible without sacrificing image quality.

Choosing Image File Type

JPEG, PNG, SVG, and WebP currently make up the majority of file formats used on the internet. There are GIF files as well, but they aren’t advised for producing high-quality photographs for your website. They have really been reduced in recent years to being used in animations, and even then, due to their size, they are becoming less and less common to upload to a website.

  •         JPEG: Because the colour-containment pixels in an image have the potential to contain millions of different colours, JPEG (.jpeg, commonly written as.jpg) files are ideally suited for photographs taken with a camera or camera phone. Despite the fact that a photo may contain a lot of colours, JPEGs excel at maintaining tiny file sizes.
  •         PNG: When you’re storing a graphic with few colours, PNG format is recommended. Images that would employ the.png file type include logos and icons. PNG produces higher-quality images, but also has a larger file size
  •         SVG: Web designers have access to the SVG format, which enables them to use vector-quality pictures. The majority of other file types used on the web are raster (pixel-based) formats that rely on the colour information they include at the size they are intended to be shown.
  •         WEBP: Google developed the cutting-edge WebP picture format to offer greater lossless and lossy compression for web image optimization. WebP images offer the greatest features of JPEG and PNG formats at a lesser file size because they also support transparency.

 Using Image Optimization Tools

There are various optimization tools available that you may use to compress the photos on your website. While many optimization programs charge a fee for their premium capabilities, some of them are free. You can use the following tools to effectively prepare your images for the web:

  •         Affinity Photo
  •         Adobe Photoshop
  •         Gimp
  •         Paint.NET
  •         GIFsicle
  •         JPEGtran
  •         JPEG Mini
  •         OptiPNG
  •         Pngquant
  •         FileOptimizer
  •         ImageOptim
  •         Triage

The advantages of image optimization are too important to ignore. These advantages go beyond just page load time and SEO standing. With image optimization, you can increase sales and conversion rates. Your site will perform better in search engine results, load faster for readers, and be more well-liked by browsers, networks, and search engines once you’ve formatted your photos for improved performance.

Possessing a nice portfolio website design will benefit you much. A good-looking portfolio is something you must have, whether you’re attempting to get freelance work, develop your own brand, or simply find a new job.

Building your brand and the authority of your work is facilitated by having an online portfolio of your work. You get your own little space on the internet where you can most effectively showcase all of your amazing work to users and potential customers.

An online design portfolio is essential for any creative, regardless of whether they are looking for freelance work, a new position, or simply want to establish their personal brand. But are you disappointed with yours?

In this article, we offer a straightforward checklist of typical portfolio mistakes that most people make which they can be fixed and improved if given attention.

Mistake 1: Showing too Many of your Works

It can be difficult to decide which things to put in your portfolio. It’s simple to include way too much, perhaps in the hope that a bigger portfolio will show your work in a more complex light.

Prospective customers and employees don’t want to spend a lot of time browsing through your catalogue before finding something they like. They are more inclined to scan one or two things and decide quickly. Therefore, you must be merciless in choosing only your greatest work and emphasizing it.

Only include your very best works in your portfolio website so that viewers will be left wanting more rather than thinking they have seen everything there is to see. There is no “optimal” number of samples to display; it will differ from one creative to the next. One thing is for certain, though: the more work you include, the more organized it needs to be, with a distinct hierarchy and everything arranged in a way that is simple to grasp.

Mistake 2: Bad Design

Work on creating a visually appealing, engaging, and meaningful presentation for your initiatives. Keep in mind that because we are visual creatures, we enjoy things that appear good to us. You will undoubtedly receive some bonus points for using this strategy.

You must choose the best portfolio website layout or theme. Larger numbers of photographs appear best on a grid-based webpage, whereas fewer images work better on a horizontally scrolling portfolio—too many can feel overwhelming. Click here to view all of Format’s available templates.

If you don’t have many projects to show, think about how you’ll arrange the ones you do have. By juxtaposing various works, you may add interest and variation to the space.

Mistake 3: No or Wrong Target Audience

You must take into account what a prospective client or employer would be seeking and how they will be viewing your portfolio website, which will typically differ greatly from what a friend or colleague would find acceptable. The former, for example, will generally take their time browsing your website, but the latter will look for information much more quickly and with greater specificity.

You won’t get a job with a portfolio website that has little to no connection to the position or the business you’re applying to. Clients and hiring managers are drawn to people who can assist in solving challenges that they are already experiencing.

Mistake 4: Not Clearly Defined

Many portfolio websites avoid the aforementioned glaring mistakes, yet they still fall short since it’s not clear what they’re attempting to accomplish.

Most of the time, this is due to the designer not knowing themselves beyond the broad statement, “Well, you’ve got to have a website, don’t you?”

But how can you know if you’ve succeeded if you don’t consider what you want your website to accomplish?

Do you want to obtain more freelance clients, improve your physical appearance, land a great position at a company, or just have the prettiest blog on the planet? Keep in mind that being very explicit is helpful in this situation. The response will likely have a significant impact on the site’s design and the tone of the material.

Maybe you just want to progressively improve your name and reputation rather than looking for more jobs right now. In that situation, you might consider providing endorsements, press reviews, and other forms of “social proof” to support your claims.

Mistake 5: Portfolio Website is not Responsive

A large, gorgeous widescreen display is always the finest option for showing someone your portfolio website. But you can’t ensure that will be the outcome. Potential clients and employers are now more likely to visit your portfolio website on a mobile device. Therefore, you must check that it doesn’t seem terrible on a little screen.

Google has altered its internet crawling algorithm such that mobile sites are now indexed before desktop sites. This might be highly difficult for websites that have mobile and desktop versions, especially if they aren’t similar.

Ultimately, it must make the necessary screen size adjustments so that all of the desktop site’s components can still be seen on a smaller screen.

Mistake 6: Outdated Portfolio and Design

Over the course of a year, potential clients and employers may visit your portfolio website several times. They might conclude you haven’t been working if nothing new is added. So consider how you can frequently update the website. You may update the design, add new work examples, or even start a blog.

Additionally, link your portfolio website to Google Analytics to learn how many people are viewing it and what sections most interest them. Use this information to improve the site and its content gradually. Making it a habit and part of your schedule to regularly check that you are updating your portfolio is the simplest method to ensure that you are doing so. You might make it a weekly chore to review your portfolio’s specifics and determine whether or not everything is on track.

In order to improve your portfolio website, it’s always a good idea to look at what other creatives have done with theirs. You should make an effort to stay current with design trends and to constantly learn new things and develop your abilities. Your chances of landing clients or the jobs you want will be significantly increased as a result.

If your portfolio website is not mobile-responsive and a visitor is seeing it on a phone, it is likely to appear chaotic and be challenging for the user to browse through.

Mistake 7: Bad or Lack of CTAs

Trying to draw in customers? Maybe you add a “Get in contact” call to action (CTA) to every page that links to a form with customized form fields and testimonials on one side.

You’re asking or recommending your visitors to buy something, join your email list, seek a quote, or get in touch with your company in any other way.

Visitors of your portfolio website should have access to sufficient information to comprehend the benefits of participation and the types of data that must be provided. The call to action is the slogan that tells the audience what to do next. Make sure your CTA is crystal clear and tells them what to do.

Mistake 8: Not Providing Context

It’s simple to get into the mindset that your work should speak for itself; that people looking through your portfolio website don’t care about the identity of the person in the photograph, the publication for which you created the graphic or the stylist behind the photoshoot you modelled for.

Giving some context for the projects you’re showcasing online enables you to present your work in the most genuine manner. Describe how you came up with the plan and the product’s workaround. If the project was a collaborative effort, you can describe how you carried it out and what your contribution was. Was your client content and pleased with the outcome? as well as anything else you believe your potential client might require?

There is no need for in-depth explanations of your creative process, but a brief statement describing the context in which your work was produced gives it greater significance and clarifies the part you played in the project.

Mistake 9: Too Much or Too Little Information

The truth is that there is a perfect amount of content for your portfolio website. You run the risk of boring, confusing, or losing the interest of potential clients or employers if your portfolio website contains an excessive amount of content. Viewers may not accurately comprehend your talent and goals if your portfolio is on the sparse side, with little to no images or copy.

Consider sharing your portfolio website with professional peers to get their opinion on how much or how little content is in it if you need input. Peers in your field can aid by contributing their own portfolio advice.

As quickly as feasible, provide critical information on your website. Visitors will leave your website if they can’t instantly understand its objective after arriving. Always allow room for your customer service staff even if you shouldn’t “skimp” on the information.

Mistake 10: Poorly Navigable

A disjointed and perplexing portfolio website is worse than having too little or too much stuff. This is especially true if you are a designer, but even if you aren’t, you’ll want a portfolio website that looks professional and conveys to the viewer that you are the right candidate for the job.

If your portfolio website is your first opportunity to make a positive impression, viewers will likely give up and go on to the next candidate if your portfolio is overwhelming to look at. You want visitors to be able to easily explore your website. Although there is no quantitative way to quantify how easy navigation is, it is important to understand that it should be straightforward and intuitive.

Mistake 11: Not Enough Information

Making your contact information difficult to find or non-existent is a typical portfolio website mistake. Make sure your bio is genuine and real, not just a canned introduction that readers will quickly forget or a cryptic description that leaves visitors wondering where you’re from and what you actually do. Give a thorough introduction, attach a photo, and give some intriguing background information regarding who you are and your areas of interest.

If you have not yet included the “About Us” or “About Me” section on the website, you may also be weakening the strength of your portfolio. Think about including relevant professional experience, honours, or previous client endorsements on your about page.

Use this area to explain why viewers of your portfolio website should want to hire you. You must be careful with the information you provide to users. Keep in mind that you shouldn’t reveal too much personal information because it might make the users feel uneasy, but you still need to introduce yourself to the users.

Mistake 12: Too Little to Show

The most frequent portfolio website mistake is adding too many examples of your work, yet designers just starting out frequently do the opposite and display too little.

Add more projects to your portfolio website if you believe that it does not sufficiently showcase your work. Add your student or college projects (if any) if you are just starting out and don’t have much work to show off there. Just make sure they are complete with all the necessary details and the story of how you came to have those projects.

If you don’t have a lot of commercial projects, you can create some of your own designs and again, explain the inspiration for them. Of course, actual commercial work is always preferred, but showing that you can deliver on a brief—even a fictitious one—is much preferable to leaving a blank spot.

Mistake 13: Disorganized Portfolio Website

Consider how you would present yourself in a professional context if you were using your portfolio as an online introduction to who you are professionally. You might dabble in several different fields but keep the more significant ventures apart from the less important ones.

Your portfolio needs to be organized properly, and it should be able to convey a positive professional image. If you have a strong portfolio with all the necessary information included but fail to structure the material properly, your users may become perplexed and you may lose their trust.

Making sure that your work is presented in an understandable manner can be accomplished by clearly dividing your portfolio into various sections. To showcase the different types of work you do, think about designing distinct pages, or be more specific by showcasing projects and clients separately.


This list of typical errors should have motivated you to evaluate your portfolio website one more. You can review your website to determine what components are missing and what else needs to be improved for it to seem better. If you happen to commit any of them, you should fix them and prevent further harm to your online brand and portfolio.

Website Speed

Everything in the modern digital world revolves around effectiveness and app or website speed. And among all the performance problems with websites, slow loading times are one of the main reasons people stop visiting WordPress websites. There’s little doubt that if your website loads slowly compared to what it should, your visitors and revenue will suffer.

Many developers and business owners ask how to improve website speeds after realizing this. You’ll learn why quick load times are important for the content that follows, and you’ll also get some advice on how to make improve your website speed.

Fortunately, there are approaches to accelerate your website. Just keep in mind that before a user can fully appreciate your page, every content management system will need to load all relevant elements, whether they are operating in the background or are visible on the page.

You might be wondering at this point how fast your page loads affect how users feel about it. Unfortunately, if your page loads slowly, they might not do anything at all.

What is the Importance of a Fast Loading Website?

Ranking High on Google SERP

Every company nowadays is seeking ways to rank highly on the front pages and differentiate itself from the competition. Your website will probably be shown on the second or third result page if it doesn’t load quickly. Google prioritizes websites that offer the best user experience for online searches, which explains why.

Google unveiled a brand-new ranking factor called “Page Speed” in April 2010. In addition, as part of the transition to a more mobile-friendly algorithm, this measure was modified in 2016 to concentrate on the loading time of mobile web pages.

Your audience will love surfing and stay on your site longer in search of the information they need if it loads more quickly. Website speed is essential for responding to user queries quickly with information. This makes a good impression on Google, which elevates your website’s position on the result pages.

Better User Experience

No matter how visually stunning your website is, if it is slow, visitors will find it difficult to navigate and finally go in search of a better option.

A quick website, in general, makes browsing easier and improves the entire experience of your users when they visit your site. One of the elements that have been demonstrated as increasing the user bounce rate of websites is slow loading times. People may grow impatient while waiting for a page to fully load on slow websites.

Additionally, speed enhances the functioning of your website overall and provides visitors more time and freedom to explore various parts of it.

Reduced Bounce Rates

A speedier website draws more traffic than a slower one, which is an excellent additional benefit. Due to the improved user experience it offers, users are more likely to return and stay on the site longer, which lowers bounce rates and boosts conversion rates.

Customers that visit a slow website will probably leave after a short while without taking any action. This is due to the fact that the majority of internet users lack the patience to wait for a slow page to load. Whether a customer chooses to keep opening the website depends on its speed.

Better Conversion Rates

A positive user experience can make it easier for consumers to convert. It may seem absurd, but think about it: would you bother shopping on an e-commerce site if it took you an absurdly long time to get from the shopping page to the checkout page? Your conversion rate can be increased by increasing the performance and design of your website.

A user is more likely to spend time on a website that loads quickly, looking for information that will help them with their problems. If the user thinks your content is valuable to them, they may scroll to the bottom of the page and click the call to action there.

What Causes a Website to be Slow?

  • Web hosting – Your website’s speed may suffer if your web hosting server is improperly set up.
  • WordPress configuration – If your WordPress website is not serving cached content, it will overload your server, making it slow or crashing completely.
  • Page Size – Mostly unoptimized photos for the web.
  • Bad plugins – Using a plugin that is badly coded will cause your website to load far more slowly.
  • External Scripts – Ads, font loaders, and other external programs can all significantly affect how well your website performs.

What are the Ways of Improving WordPress website Speed?

Install a Cache Plugin

WordPress must go through a procedure to get the necessary data, put it all together, and then display it to the user in order to develop your pages. This procedure has numerous steps, which might significantly slow down your website when numerous users are accessing it simultaneously.

We advise using a cache plugin on every WordPress website because of this. Your WordPress site could become up to 5 times faster using caching.

Your caching plugin copies the page after the initial load and then serves that cached version to each subsequent user, saving you from having to generate the page from scratch each time.

When making changes to your WordPress website, it’s possible that the front-end content won’t update immediately. Users frequently need to clear the cache in order for the updates to appear. WordPress websites are, nevertheless, faster thanks to web caching.

Consequently, WordPress caching plugins can aid in improving cache management. The appropriate setup and tools can potentially considerably improve the functionality of your website.

There are several wonderful WordPress caching plugins available, however, we suggest using either the free LiteSpeed Cache plugin or the paid WP Rocket plugin.

See our step-by-step instructions on installing and configuring LiteSpeed Cache on your WordPress website. Your guests will notice the difference, and the setup is simple.

Image Optimization

The practice of delivering high-quality photographs in the correct format, dimension, size, and resolution while preserving the smallest possible size is known as image optimization.

Image scaling, caching, and size reduction are only a few methods for achieving picture optimization. Enter ImageKit, an application for intelligent image optimization that enhances images using an intelligent compression method.

Image optimization is available for desktop and mobile web pages to speed up page loading. They enhance the purchasing experience for consumers. If your website loads slowly for even two seconds, your bounce rate could increase by 103%.

More consumers will interact with your products and services if using your website is quicker. You may measure the speed at which your web page loads using a number of tools, including Google’s PageSpeed Insights, ImageKit’s Website Analyzer, and Web Page Test.

We have a full article on how to optimize images for your WordPress website.

Keep Your Website Updated

WordPress is regularly updated because it is an open-source project that is well maintained. Along with adding new features, updates also correct bugs and security holes. Additionally, your WordPress theme and plugins should be updated frequently.

You can make sure that your website always has the most recent performance and security enhancements by updating your WordPress site. Performance and security are intertwined; if a WordPress site is weak, it may be sluggish or even unusable.

Only the WordPress core can have minor upgrades enabled automatically, and most users should do so. Major updates might introduce substantial changes that are inappropriate for your WordPress website.

It is your duty as the website owner to maintain your WordPress site, theme, and plugins updated to the most recent versions. If you don’t, your website can become unstable and slow, opening you up to security risks.

Choose a Reliable Web Hosting

The hosting of your WordPress website is the main aspect that affects website speeds. Hosting your new website with a shared hosting company that provides “unlimited” bandwidth, space, emails, domains, and other services could seem like a good idea. The aspect of this offer that we frequently overlook is the fact that most shared hosting setups cannot guarantee 99.9% uptime or good loading times during periods of high traffic.

To have the fastest WordPress website speed, plan ahead and take into account the volume of content you intend to post and your expected traffic. The ideal layout would have adequate resources for everyday use and some extra space for renovations and unforeseen spikes in heavy traffic.

Although it makes sense to try to save money whenever you can, giving hosting a high priority in your spending plan. It’s a fundamental investment that can improve the overall website speed.

Use Lightweight WordPress Themes

WordPress themes with numerous dynamic features, sliders, widgets, social media icons, and other dazzling components are very eye-catching. But keep in mind that if they contain too many elements and larger page sizes, your web server will undoubtedly take a beating.

Website speed optimization should be a top priority when choosing a theme for your website. Some themes that look stunning and impressive are actually badly coded and can significantly slow down your website.

A simpler theme is typically preferable to one that is overstuffed with intricate layouts, eye-catching animations, and other superfluous elements. You can always use top-notch WordPress plugins to add those functionalities.

Here is a list of the best WordPress themes in 2022

Avoiding and Deleting Poorly Coded Plugins and Unused Plugins

No matter if your website needs it or not, poorly coded WordPress plugins frequently load too much bloat. This increases your page load speed while affecting website speed.

You might also want to delete unwanted plugins and themes, in addition to the fact that you should always maintain them updated. Unused plugins and themes can hinder the WordPress website speed in addition to posing security risks. You must first deactivate unused WordPress plugins before deleting them. The ones you no longer desire can then be listed and deleted.

In order to thoroughly uninstall an inactive plugin, more steps may be necessary to remove any remaining database queries and WordPress configuration. With security or caching plugins, this circumstance is typical.

Examine the plugin’s official documentation, which describes how to properly uninstall it, before you remove a deactivated plugin, and maintain a decent to great website speed.

Optimizing WordPress Database

All of the data on your website, including posts, pages, theme, and plugin settings, is kept in a database. WordPress’s default database is MySQL.

Your WordPress database may bloat with extra data over time, making your website look bloated, thereby affecting website speed. Post revisions, removed comments, outdated plugin settings, and unused tags are examples of unnecessary data. You may optimize your database to get rid of all that extra data for better performance.

Through phpMyAdmin, you may manually clean out your database, but doing so might be dangerous and destructive if you don’t know what you’re doing. Installing a plugin to complete this task is the safer option if you’re not tech-savvy. To sweep through your database and get rid of stuff like outdated revisions, spam comments, MySQL queries, and more, WP-Sweep and Advanced Database Cleaner are both good plugin options.

Use a CDN

A content delivery network (CDN) is a collection of geographically dispersed servers that collaborate to hasten the delivery of websites to consumers’ browsers.

It’s the ideal answer for a global WordPress website with regionally dispersed target consumers. A CDN reduces the time it takes for a website to load by lowering the distance between the user and the server.

When you employ a CDN, the closest server is used to serve those static files to users each time they visit your website. Considering that the CDN is handling a lot of the work, your own web hosting server will also be quicker.

The needs of your site and its popularity will determine which CDN you use. Some CDN options for WordPress are MaxCDN, Cloudflare, or CacheFly.

Minify CSS, HTML and JavaScript files

Your site may become slow to load and navigate as a result of accumulated CSS, HTML, and other source code files. You should think about minifying the code on your website to increase your website speed.

In order to minify CSS, HTML, and JavaScript files, unnecessary characters must be removed. Because data transfers between servers and browsers will be speedier, you can improve WordPress website speed by using fewer files.

Your site’s backend will be made into a lean, mean machine through minification. By removing extra characters like spaces, line breaks, and comments, this technique serves to shrink the size of HTML, JavaScript, and CSS files.

Additionally, if you are familiar with WordPress themes, you can study the Google guides and perform some manual corrections. If not, there are plugins that can assist you in achieving this goal; the most well-known of these is Autoptimize, which can aid in the optimization of your WordPress website’s CSS, JS, and even HTML.


The main benefit of improving your website speed is that it will significantly enhance the user experience for your visitors. Regardless of whether they are using PCs or mobile devices, the situation is the same. Additionally, your SERP rankings will rise as a result. After all, you will only gain in the short and long terms if your hosting uses less bandwidth and your clients can access your site more quickly.


WhatsApp Avatars

Months after its launch on Instagram, Facebook, and Messenger, WhatsApp has started rolling out 3D avatars for its users all around the world that may be used as profile images or customized stickers.

Avatars are coming to WhatsApp, according to a Facebook post by Meta CEO Mark Zuckerberg on Wednesday. The statement comes after a lengthy beta test that lasted for several months and was initially noted by WhatsApp beta tracker WABetaInfo in June.

In the announcement blog, Meta said “Your avatar is a digital version of you that can be created from billions of combinations of diverse hair styles, facial features, and outfits. On WhatsApp you can now use your personalized avatar as your profile photo or choose from one of 36 custom stickers reflecting many different emotions and actions.”

This avatar may be used to make 36 unique stickers that can be sent to friends and family or set as your profile photo.

One strategy used by Meta to spread the word about their metaverse story and appeal to more regular users is the use of avatars on WhatsApp. Making your own avatar would be a lot of fun if you enjoy dressing up characters.

You can express yourself more vividly without taking a picture or making a video by using your avatar to make customized stickers that you can distribute to friends and family.

Users can build their WhatsApp avatars by going to the Settings menu. According to information on an FAQ page, the messaging app will also get a “Use Avatar” option in the profile photo settings that will allow users to use their WhatsApp avatar as a profile photo.

As of the time this article was written, the Meta avatar from Instagram or Facebook cannot be used on WhatsApp, nor can you use your WhatsApp avatar on those platforms. This means that in order to utilize an avatar on WhatsApp, you must simply create an avatar there.

Check out more Tech News here.

On Nov 21, Meta announced new updates that seek to protect young people from the dangers they are susceptible to facing on Facebook and Instagram.

Meta Updates

According to the announcement, they also “seek to create safe, age-appropriate experiences for teens” on both platforms. The first update has to do with the limitation of unwanted interactions. This update initially introduced on Instagram, allows people under the age of sixteen to gain default private accounts immediately after they join the sites as a form of safety measure.

Those that already owned accounts before the updates are sent notifications to encourage them to set their accounts to private with steps and directions to take to be able to successfully do so.

This update, according to Meta, came about as a result of a poll they conducted that indicated that an overwhelming amount of young people felt safer and preferred private accounts as opposed to public accounts.

Meta also stated they have managed to build a technology that allows them to detect suspicious accounts (in this case, accounts owned by adults that may have been blocked or reported by a young person) and subsequently restrict such accounts from interacting with young people.

The update was also set to restrict advertisers from targeting young people based on their interests or activities on other apps.

On Nov 21, Meta announced that it has now introduced these measures to Facebook:

In addition to these updates, Meta also announced on the 21st, that it is introducing new measures to prevent teens from messaging adults Meta has deemed suspicious as well as not including these suspicious accounts on the “people you may know” sections of accounts belonging to teens.

They also announced that they are testing out removing the message buttons of teen accounts that have been viewed by suspicious accounts run by adults.

The second update involves encouraging teens to use safety tools that have been made available. An example of this is for teens to report accounts they have blocked which will then prompt the site to send them “safety notices with information on how to navigate inappropriate messages from adults”.

In addition to the above, Meta is also introducing new tools to stop the spread of teens’ “intimate” images which could be used to exploit teens (sextortion).

 Meta has also stated that it is working in tandem with The National Center for Missing and Exploited Children (NCMEC) and Thorn (with their NoFiltr brand) to protect teens who have been worried that their private images might be shared publicly and to empower those who have been subjected to sextortion by providing educational materials to “empower them to take back control” respectively.

Check out more Tech News here.

In this day and age, it is crucial to have an ecommerce website that is easy to navigate and looks fantastic. Right now, online purchasing is booming, and the epidemic has just made this trend stronger. As a result, you must ensure that your eCommerce design will allow you to capitalize on this.

You must avoid the traps that will cause half of your contemporaries to fail along the way if you want to succeed in the cutthroat ecommerce sector. Mistakes are opportunities for learning. There is no question in my mind. But I think we can all agree that it would be preferable to avoid the error altogether.

Here are 16 mistakes you should avoid when starting an Ecommerce Website.

Choosing the Wrong Platform

The website creation platform serves as the skeleton for your ecommerce website. The performance, audience, appeal, appeal, design, and success of your store are all determined by the platform. 

You can’t risk messing it up. Nowadays, the majority of website builders that are accessible online are built using the WYSIWYG foundation, which enables you to construct working ecommerce websites without writing a single line of code. Others, though, do call for a rudimentary understanding of code. Additionally, several website builders serve various functions. Others help develop startups, while some work great for blogs.

The last thing you want is to set up your ecommerce website on a particular CMS only to discover that the platform lacks functionality that is essential to your business. In that case, switching to a new platform will require you to expend a significant amount of time, money, and effort. While there are many factors to consider while making this choice, doing it wrong could prove to be devastating for your business.

Bad Responsive Design

Though it’s not as popular as it once was, there are a few ecommerce websites that don’t use a responsive design. No matter the viewer’s choice of device, your website must operate well.

More than 50% of internet users visit websites using mobile cell phones rather than traditional desktop or laptop computers. As more and more people move to mobile phones, these records have only increased with time. You should make every effort as an online business owner to seize and profit from this opportunity. 

An ecommerce website that is only optimized for desktop use is not very mobile-friendly. For ecommerce website stores, responsive design is not only necessary but also a requirement. Many ecommerce website creation tools enable users to build mobile-optimized websites that are accessible and viewable on all screen sizes and devices.

Bad Product Description

It is imperative that product descriptions provide all the necessary details, are simple to read and comprehend, and adhere to the brand tone.

Selling your products will be difficult if your product descriptions are inadequate. That is all there is to it. Your product descriptions must be detailed but also simple to read and comprehend.

It’s your responsibility to explain to customers exactly what they’re buying because they can’t try out your products before they buy them. Now, depending on who you ask, either the objective features and specs of your products or the subjective benefits to the customer.

Bad Mix of Media

Throwing everything into the ecommerce website or product pages is a common mistake. Videos and images combined with other media can be incredibly compelling. However, going overboard may turn them off.

Balancing the text, image, and multimedia content on your homepage is important. In accordance with what your target market expects, you should offer the appropriate dosage of each.

Your ecommerce website is working against you if it loads slowly, is difficult to use, or makes the user feel disoriented and overwhelmed. Providing the finest user experience should guide every choice you make when developing an e-commerce website.

Overusing Pop-ups

If you use advertisements wisely, they can be a good side income source. According to a survey, more than 55% of website visitors quit within the first minute. You just have a brief window of opportunity to persuade the visitor and pique his curiosity. Pop-up advertisements are eye-catching and excellent at grabbing the user’s attention. However, they can be exceedingly annoying.

During the checkout process is one instance where pop-ups of any kind should never appear. The worst thing you can do when someone is trying to purchase a product from your ecommerce website is to divert their attention and possibly annoy them in the process. Sadly, this frequently leads to missed sales.

Not Investing in Security

Security should be viewed as an investment rather than a cost, even though every new business owner needs to be mindful of their expenses. There are countless ways for fraudsters to attack, such as through financial fraud, phishing schemes, and malicious links.

You want to ensure that everything related to your business is always safe and secure. You don’t want to constantly worry about data security, even though you should never allow this component of security to fall by the wayside.

Your ecommerce website can be made more secure in a number of ways. You should, at the least, employ SSL certificates to secure payments, antivirus software to safeguard payment information, and HTTPS in order to safeguard your users and their data.

Not Enough and Ineffective CTAs

Another efficient strategy for increasing subscribers of your ecommerce website is the CTA, or call to action. The call-to-action buttons that appear nearly instantly when you access a website’s home page attract the attention of the visitor. Even if your ecommerce website has the best design and content, it will be useless if the audience doesn’t know how to use it. 

Calls to action should be very straightforward and effective. You will be stating the obvious by informing the audience of the next steps they should take, such as making a purchase or recommending your company to a friend.

The CTA button outlines what exactly your consumer needs to do to exhibit interest and take advantage of the finest deals and discounts on your website. All things considered, CTA should be subtly incorporated into your store. For users to feel prompted to take action, your CTAs must be aesthetically appealing and noticeable.

Lack of Social Proof

Product reviews, customer endorsements, and recommendations all serve as essential forms of social evidence that influence prospects to buy.

Make it simple for your customers to provide reviews to collect more. You can send them an email requesting a review, include a message with the product, or even direct them to a thank-you website after they’ve finished the checkout process.

It’s usually a good idea to add customer evaluations on your ecommerce website, especially if they are screened to only feature actual purchasers of the product. Just make sure that to your visitors, these reviews seem legitimate and genuine. To accomplish this, adding a “Verified Reviewer” badge is the simplest option.

Lack of Bad Customer Care Offerings

Customers want their problems to be solved swiftly, ideally over the course of a single phone contact, without being delayed or given the runaround. This is why it’s so important to account for the expense of providing good customer service in the product’s price. Also, note that contemporary customer service should be multi-channel and not just a phone call.

This is one of the factors contributing to live chat’s recent surge in popularity, allowing people to connect and receive the support they require. AI chatbots will be more successfully incorporated into an ecommerce website design as they become more effective and efficient. However, it’s crucial to offer a variety of support options for the convenience of the customer.

Not Allowing Guest Checkout

One reason is that creating an account takes too long and isn’t the best option for customers who are pressed for time. They have to do an additional step before they can properly purchase your goods. Early on in the checkout process, it makes a lot of demands on the customer. Second, it compels customers to make commitments they might not otherwise wish to make (such as signing up for your mailing list or being entered into certain sweepstakes).

Offer guest checkout and get rid of the “sign up” requirement if you want to increase sales and gain more devoted consumers on your ecommerce website. Have the option for customers to sign up at the very end of their transaction if you do want them to. During the checkout process, their personal information would have already been added.  You can provide each customer who signs up with exclusive discounts and a customized shopping experience.

Use Twitter or Gmail one-click account creation if you must force an account to buy. At the very least, make it simple for your customers.

Bad SEO Strategy

It doesn’t matter how polished and attractive your ecommerce website is; what matters is how high you rank on the main search engines. Your chances of succeeding are immediately increased if your website is listed on the top page of the search results. Your website needs to be well-optimized for search engines (SEO)

And contrary to popular belief, SEO involves more than simply placing a few keywords and key phrases on the website. Numerous additional factors are included in SEO; it provides you with a precise idea of what to post and when to publish it to ensure that the content is seen by the greatest number of users.

You should act quickly to fix any pages that visitors cannot access through your ecommerce website’s links. To make sure that all pages are accessible from the navigation, you must modify your theme. By contrasting your page database with your crawl, you can determine whether this is a problem. If any pages are missed during the crawl, links won’t be created for them.

Lack of Payment Options

Lack of payment choices puts your clients at an unwanted disadvantage. Everything that slows customers down in this age of instantaneous action can derail them from buying from your shop entirely.

Nobody will create a new account solely to place an order with you, so not accepting their chosen payment method can turn them away. Your best chance is to research your target consumers’ preferred ways and concentrate on meeting as many of these expectations as you can, even though you don’t have to provide all of these possibilities.

Confusing User Journey

One of the key factors contributing to a high bounce rate for ecommerce websites is a difficult and unclear customer path. After all, you’ll probably search elsewhere if you can’t locate what you’re looking for. Therefore, no one will take the time to try to figure it out on their own.

The user journey you offer must be simple and easy to follow because of this. Without having to stop and ponder, visitors should be able to move about your website. In order to confirm that this is the case, you should test your website both internally and externally. This can assist you in identifying any problems that need to be fixed.

Poor Brand Identity and Branding Strategy

Your ecommerce website offers you the chance to develop and spread a killer brand identity that will connect with your target market. Your brand is more than just your logo or other distinguishing features. It all comes down to persuading them to choose your company over the rivals. Even the name you select is regarded as a component of your brand because it is used to market and identify your company.

Making sure you go above and beyond by working with experts who can assist you in developing a fantastic brand identity to reflect in the design of your e-commerce website is essential for sales as well as for establishing and maintaining a devoted customer base.

Experts in branding know what it takes to build a strong, consistent brand for your company that will help it stand out from the competition.

As with product development, branding strategy and execution require equal amounts of work. Building a brand takes consistency and perseverance, and it never ends. Without a well-planned branding strategy, your company runs the danger of losing touch with its target audience, which will limit brand recognition, profitability, and future growth.

No Content Marketing Strategy

Making content purely for the sake of making content is one of the biggest mistakes we see organizations make. Make sure your material is consistent with your brand, gives value to your audience, and is strategically used to attract visitors to your website and generate sales.

When you do this, your company gains nothing from it. It is more likely to harm your brand than help it. There will always be something instructive, informative, or otherwise valuable to write about and offer to your consumers, regardless of the field you work in. The more knowledgeable and interested your audience is, as we’ve mentioned a few times in this essay, the more probable it is that they will convert.

Hiding Important Service Information

Purchase choices are influenced by factors other than the product alone. Additionally, customers want to know about shipping costs, delivery times, return policies and contact information in case they have any queries or problems.

Give your customers all the information they require upfront rather than withholding it. As a result, the customer is now even better informed and can proceed with their transaction.

Your return policy is an additional piece of service-related information you might wish to put on your product pages. This will encourage even your most hesitant clients to go with their purchase because they will know they have the option to exchange or return their item at any time.


These are some of the most frequent errors in ecommerce website design that we observe individuals making. However, if you can stay away from these mistakes, you may greatly increase your chances of creating a successful ecommerce website.

Common affiliate marketing mistakes are inevitable if you don’t know what you’re doing. If you don’t do it correctly, no amount of effort and passion will enable you to generate more than a few dollars from affiliate marketing.
Over the next five years, affiliate marketing spending is predicted to increase, making it attractive for bloggers, social media influencers, and content producers everywhere.

It’s crucial that you learn to avoid the frequent errors individuals make, whether you are new to affiliate marketing or have been doing it for a while. In this manner, you can enhance your accomplishments and improve your capacity as a subject-matter authority.

Here is a list of the top 9 affiliate marketing mistakes to avoid in 2022.

Affiliate Marketing Mistake 1: Focusing on Selling Rather than Helping

As an internet marketer, it’s simple to get into the attitude that obtaining conversions/sales is your top goal. This is one of the most common affiliate marketing mistakes that beginners fall into. Unfortunately, this kind of thinking leads to substandard material and subpar outcomes. Instead, your main priority should be producing high-value content.

You have to invest a lot of time, money, and effort in the beginning even though you have no income. Similar to other businesses, for people to be willing to pay for your services, what you offer needs to have real value for them.
So, if you’re serious about this, consider it more like helping than selling. Do not consider the procedure to be only a pipeline for money to enter.

Affiliate Marketing Mistake 2: Not Knowing Much About the Product

Many affiliates make the frequent mistake of choosing a product or service that will pay them significant commissions without first researching the offering. Many people attempt to offer goods or services without carefully considering their details or using them themselves. Your effort will be immediately destroyed by this.

If you advertise a product you use, you will do so from the perspective of a satisfied customer. You will be able to give examples of how it has benefited you. The tale of how you discovered and fell in love with this product is one of the best ways to persuade readers because they enjoy stories.

Affiliate Marketing Mistake 3: Signing up for too Many Affiliate Programs

Having various sources of income is not necessarily a bad thing, but joining too many affiliate programs can work against you. Never compromise on quality for quantity. Concentrate solely on the greatest products you’ve selected. Your recommendations, reviews, and other affiliate marketing content will be of excellent quality if you devote more effort to a select few products.

Too many items you work with can give visitors to your website or blog the wrong impression. They might assume that you are only doing what you do for the money after seeing the horde of products.

Fortunately, it’s simple to avoid this error. Pick just one product to market at first. Learn everything you can about the product, use it yourself, and create amazing content to encourage its use. Only after you start reaping its rewards should you consider adding one or more programs to your schedule.

Affiliate Marketing Mistake 4: Choosing the Wrong Product or Service

You have a staggering array of things to sell via affiliate marketing. You must make the appropriate choices because they will determine your level of achievement in the affiliate marketing sector.

Choose the product to market prudently in light of the numerous possibilities you have. We don’t mean the products that will provide you with higher commissions when we mention this. Don’t choose a product just because it has more money in it even if it could be better. It’s not worth it if the subject itself doesn’t interest you. You will be motivated to produce more content and engage in more activities when an affiliate product and niche are the ideal fit for you.

Affiliate Marketing Mistake 5: Ignoring SEO

Each marketing channel, including affiliate programs, needs search engine optimization (SEO). Despite this, many affiliate marketers fail to take into account the value of SEO for their blogs or websites, particularly for SEO efforts particular to affiliate marketers.

Since most blogs don’t have big resources, SEO is one of the finest methods for attracting visitors. Social media is undoubtedly effective, but SEO is the finest source for targeted traffic. Create a captivating title tag and meta description for possible visitors by researching the main theme of your piece. Consider this your search engine results sales presentation.

Affiliate Marketing Mistake 6: Not Focusing on Evergreen Content

Evergreen content is a stand-alone SEO approach on which all affiliate marketers should concentrate. I see affiliate marketers pushing things far too frequently that will be discontinued and forgotten about in six months.

Evergreen content is continually relevant SEO content and content that stays fresh for years to come. Long after a source has been published, it helps to ensure that traffic will be directed to it from the Internet. As you can expect, the market for evergreen content is frequently far more cutthroat. It can be challenging to compete in this industry because other successful bloggers and content marketers are aware of their long-term worth.

Affiliate Marketing Mistake 7: Poor Quality Content

Many new marketers start producing content right away, solely thinking about how many posts they will have in their archive. But quality needs to be the main priority. Short articles every day that don’t do the product you’re covering justice will ultimately lose out to one or two in-depth and valuable posts each month that provide readers with all the information they need to make a purchasing choice.

There are a few steps to remember when creating high-quality blog posts in order to beat out the competition in the SERPs. Finding the “low hanging fruit,” or a topic that is doable to rank for comes first.

Affiliate Marketing Mistake 8: Not Building an Email List

For affiliate marketers, having a solid email marketing strategy is essential. It gives you the chance to establish a sincere connection with your readers and gives you access to a ready-made list of potential customers. It is a mistake to put off this aspect until you are fully operational.

Even though gathering consumer emails may initially appear challenging, many people choose to ignore it and concentrate on other things instead. But it doesn’t have to be that way. Implementing email opt-ins on your website with the promise of something beneficial, like a weekly newsletter, a free e-book, or a report to the reader, is a tried-and-true strategy.

Affiliate Marketing Mistake 9: Unrealistic Goals

Although it might be extremely rewarding, affiliate marketing doesn’t become successful quickly. When new affiliate marketers understand this, they frequently lose motivation and give up before they’ve even had a chance to begin going.

Recognize that becoming an affiliate marketer is a journey that demands a lot of hard work, but if you commit yourself to a topic that excites you and others, you can succeed over time.


You should always be learning if you want to be a successful affiliate marketer, and our website is filled with information to help you do that. It is difficult and difficult to stay on top of web trends, ranking variables, and other things.

Reading, learning, and educating oneself will lead to success, not the other way around. The first step in effective affiliate marketing is to avoid these frequent affiliate marketing mistakes. You could influence others. Do not let adversity bring you down!

Blogging can be fulfilling and profitable, but it’s not as easy as you might think. Even if there are a lot more blogging platforms and people interested in blogging, not every blogger can find success. They make mistakes that convert their blogs into idle assets with little to no traffic.

For those who want to launch their own blogging website, WordPress does offer a ton of useful tools. However, despite all the web resources available, novice bloggers still occasionally make blunders. In this article, we’ll go over the most frequent WordPress errors that writers make out of sheer carelessness or ignorance. I want to highlight the most common blogging errors beginning bloggers make in this piece.

Mistake 1: Not Setting up Google Analytics

There is absolutely no justification for delaying the installation of Google Analytics on your blog. Even if you don’t post anything right away, you should be able to evaluate the data, look at organic growth, and determine which content draws in the most traffic.

Perhaps the majority of you believe that setting up Google Analytics comes after promoting your blog on numerous platforms and beginning to receive some visitors. But that’s a grave error. There are no WordPress starter tips and techniques more crucial than this one. It helps you to comprehend your blog’s performance in full and determine the ideal course of action to take.

Mistake 2: Not Building an Email List

Building your email list should be your primary focus, no matter what your blogging objectives are. If you write for a living, you’ll soon realize that the number of email subscribers you have closely relate to your blogging income. As soon as you publish new content, creating a growing email will guarantee that you have a continual influx of visitors.

Always try to gather contact information from your users, regardless of whether you choose a plug-in or include the call to action in your SMS. You will be able to stay in touch with them this way and send them enticing newsletters to keep them interested whenever you post something new. The same emailing lists can be used for affiliate marketing efforts as well.

Mistake 3: Focusing on What you Want to Post Instead of What Your Audience Wants

Focus on producing content that your target audience wants to read rather than worrying about the articles you want to write. How can you ascertain what your readership wants to read? Check forums on Reddit and Facebook to see what inquiries individuals in your niche are making as you begin your market research.

Additionally, you can enter keywords into the search fields on YouTube, Google, and Pinterest to see what related searches are suggested. You can use these as topics for blog posts because these are common search terms that actual people use.

Mistake 4: Not Encouraging your Readers to Comment or Engage

You should constantly invite readers to remark on your posts. Have you ever seen how a classroom seems after the teacher has concluded a crucial lecture and the students are left to remain still? It’s pretty strange. Either the students are not engaged, they are sleeping, or they are frightened to offer questions.

A blog without comments seems just like that. When new visitors arrive on your website, they might be unsure whether or not to leave a comment. They wouldn’t also have that much faith in your website. A blog with an active community, however, comes across as new, reliable, and alive.

Mistake 5: Not Doing Keyword Research and SEO Optimization

Later in their careers, many bloggers pick up knowledge of keyword research and search engine optimization (SEO). Studying these important abilities from the start can help you stand out. SEO is a method for producing content that performs well in Google and other search engines. You’ll probably get more website views as your content rise in the rankings.

The words and queries that users enter into the search box are known as keywords. Ideally, your material should show up when consumers look up topics associated with your expertise. Make sure you are optimizing the blog with the appropriate choice of keywords both while composing the blog and after it has been published. The keywords you choose should be relevant to your specialized subject and have a healthy volume of searches.

Mistake 6: Cheap & Bad Blog Theme/ Design

In the WordPress theme directory, there are a lot of free themes that are poorly coded. Or you discover that many themes are available on a freemium basis. For instance, upgrade to the pro version if you wish to use this functionality. The design is merely one aspect of your theme. Your blog’s theme has an impact on how it runs, how simple it is for visitors to use your site, how well it ranks in search engine results, and how simple it is to expand your blog and earn money from it.

To receive strong search engine traffic, expand your email list, and make money from your website, you should choose a theme that is properly coded, quick, frequently updated, and optimized.

Mistake 7: Cheap Hosting and Not Purchasing Domain

Numerous promises made by cheap hosting include unlimited hosting and unlimited disk space. Never utilize this kind of service because shared web hosting is a finite resource. They want to purchase their higher plan when your website begins to grow in popularity and traffic and you experience frequent outages.

A blog or even a website can only function effectively provided it meets the needs of its intended audience. A suitable domain name gives your blog a sense of identity and paves the way for readers to establish their expectations. Failure to purchase a domain can harm your blog’s traffic expectations and negatively impact its overall search engine position.

Mistake 8: Not Being Consistent

In order for your blog to succeed, you must consistently provide high-quality content for it. You cannot complain about not receiving any traffic while writing the occasional blog post whenever you feel like it!

Write a blog post once a week, and publish it on the same day and at the same time every week. By doing this, you’ll inevitably but steadily add to your blog’s library of entries, and your readers will start to anticipate and look forward to them.

Mistake 9: Not Promoting or Sharing Blog Posts

Even the best blog posts won’t benefit you if no one is reading them. Promotion is all successful bloggers’ secret weapon. Content promotion should take up the same amount of time as content creation. Your fantastic content will remain mediocre without excellent promotions.

Spend time advertising your blog entries after they are published on social media, your email list, Pinterest, photo-sharing websites, in roundups, on other blogs on your own blog, and everywhere else.

Although you don’t have to be active on every social media site, it’s a good idea to choose one or two that you find interesting and work on growing a following on them. The future offers you the option to diversify.

Mistake 10: Poorly Optimized Images

A superb blog can only be created when it has relevant material and unique, excellent photographs. Many WordPress blog and website owners, meanwhile, neglect to use these images’ optimizing potential. The photos you use in your WordPress site need to be optimized. It makes your website load more quickly and even raises your Google PageSpeed rating.

You can use WordPress image optimization plugins like Smush It, EWWW Image Optimizer, and TinyPNG to help you optimize the photos on your blog. These plugins will assist you in optimizing your photos for SEO and compressing your images without sacrificing their resolution.

Mistake 11: Blogging without Narrowing Down your Niche

As a new blogger, you might be fired up and eager to write about any subject that sparks your imagination and expands your vocabulary. Your blog will probably resemble a cluttered table with too much stuff on it if you let your emotions rule you.

A messy blog can never be successful. You must concentrate on a variety of specialized subjects where your knowledge and passion lie. Search engines may view your website as more reliable and complete than rivals if it thoroughly covers a specific topic. The outcome? increased traffic, visibility, and rankings.

Simply put, having a specialization helps you maintain the coherence of your content and establish your expertise.

Mistake 12: Not Creating an Avenue for Readers to Share Your Content

You must provide a method for your viewers to share your content if you want your blog to expand. Fortunately, doing this on a WordPress blog is fairly simple. Simply install a social sharing buttons plugin, and social sharing buttons will start to show before, after, or along the side of your blog article, depending on your settings.

This implies that all a reader needs to do to share your material on their preferred social media channel after reading it is click on one of your social sharing icons. A wonderful strategy to expand your blog is to encourage your visitors to share your pieces!

Mistake 13: Rushing the Process

Bloggers make the error of forgetting that blogging requires time. The average time it takes for a full-time content creator to begin making a good living from their job is three years. There are many blogs online about people who gained a lot of money quickly, but if this isn’t your path, don’t get disheartened. It was definitely not mine, and it’s okay for things to develop slowly.

Engage in blogging for the long term and relish the experience. You’ll gain so much knowledge and expose yourself to a world of professional, creative, and financial options. It is absolutely possible to earn a living blogging about a subject you are interested in. You can achieve it, but it will need planning, effort, patience, and a good tolerance for setbacks.

Mistake 14: Not Interlinking

To direct visitors to other blogs that they might find interesting, interlinking is used. Since they direct readers to more resources for the subject they are reading about, these links are incredibly helpful to your readers.

Why link your blogs together? Another really simple technique to increase your page views is through internal linking. After all, it is far simpler to persuade a visitor who is already on your website to click on a pertinent link than it is to lure them in the first place.

It also makes a significant improvement to your blog’s SEO friendliness. Your blogs’ entries would be standalone ones without interlinks, and they might or might not get enough traction.

Mistake 15: Not Focusing on Quality Content and Formatting to Improve Readability

The content that you push through your blog is arguably one of its most crucial components. If you want to ensure that you don’t make any SEO mistakes within and around it, it must be of the highest calibre.

Use headers and subheadings when designing your piece to make it easier for visitors to skim. Include short, concise paragraphs with eye-catching media, such as pictures, infographics, and videos.

Remember to edit and update your posts before posting. Think about using Grammarly as a proofreader and grammar checker, doing it yourself, or asking a friend or colleague to edit your writing for you.

Mistake 16: Sticking to One Source of Income

This is a challenging one. If your blog is earning money, you should aim to diversify your income streams. Your money should come from a variety of sources, including sales of your own items, consultancy, affiliate commissions, and advertising. Once you start getting regular traffic, experiment with these several strategies to find which ones best suit your objectives and target audience. 

At some time in their careers, many bloggers, like myself, make money as freelance writers. Others find flexible internet work, careers as virtual assistants, or other freelancing professions. Even better, you can produce and market digital goods to supplement your increasing blog revenue.

Mistake 17: Not Setting Goals for Your Blog

Starting a blog without a clear objective is one of the major mistakes that new bloggers make. Nobody starts off with everything worked out, but having a basic direction helps you be more deliberate with your time and creative energy.

It is quite simple to drift about without really doing anything if you don’t set goals and make strategies for how you are going to reach those goals.

Making plans for how and when to complete tasks is necessary if you want your blog to expand and succeed. Consider your blogging goals before committing to anything. Having a goal will help you avoid getting bogged down in minutiae later on.


Every expert once began as a beginner. If you are a new blogger like the majority of people nowadays, it is important for you to treat these errors seriously to protect the future of your blog. You don’t need to make all of these errors to gain knowledge from them. Sometimes it is preferable to take a lesson from someone else’s error.

Check your WordPress blog right now to see whether any of the aforementioned errors are being made. I’m hoping you can deal with them and take them down from your blog as soon as possible.

We hope this article helped you in your journey to becoming a seasoned blogger. If you have any questions or contributions, let us know in the comments.